Regional Sales Manager

Job Summary:

The Regional Sales Manager will drive new business growth for FuelForce’s fleet fuel management SaaS platform (Fuelserve) across both public and private sector fleets. This role requires a self-motivated, high-energy closer who combines a hunter’s mentality with strong relationship-building and consultative selling skills.

The ideal candidate thrives in a fast-paced, evolving environment, balancing independence with teamwork across departments such as Marketing, Product and Customer Success. They bring a hustle mindset, a coach-able attitude, and the ability to adapt quickly to change - leveraging modern AI-driven sales tools to work smarter and win faster.

This is a key growth role for a professional who wants to represent a trusted, innovative brand while helping fleets gain visibility, control, and accountability over every gallon of fuel.

Job Description:

About FuelForce 

For over 40 years, FuelForce (formerly Multiforce Systems) has been the trusted leader in fuel management technology for both private and public fleets across North America. 

Our mission is simple - to help organizations control, track, and optimize every gallon of fuel through a unified SaaS platform (Fuelserve) that delivers accountability, efficiency and peace of mind. 

From construction and logistics fleets to municipalities, counties, utilities, and public works departments, FuelForce empowers fleet managers to make data-driven decisions, prevent fuel loss, and modernize operations through cloud-based automation. 

As we continue to grow nationwide, we’re seeking a Regional Sales Manager who thrives on building relationships, closing complex deals, and helping customers transform how they manage fuel. 

The Opportunity 

As a Regional Sales Manager, you’ll own and grow a multi-state territory serving both public sector and private enterprise fleets. You’ll work directly with fleet directors, operations executives, and procurement officers, serving as a trusted advisor who connects operational challenges with technology-driven solutions. 

This is an opportunity to represent a respected brand with deep industry credibility, while selling an innovative SaaS platform that’s redefining how fleets manage and track their fueling needs. 

What You’ll Do 

• Drive revenue growth by owning the full sales cycle - prospecting, demos, proposals, RFPs, and closing new business. 
• Develop and execute a territory plan focused on key verticals: construction, utilities, transportation, and government fleets. 
• Build and maintain a strong pipeline through strategic prospecting, trade show participation, and channel partnerships. 
• Leverage AI-enabled sales tools (CRM automation, prospecting intelligence, and analytics) to increase efficiency and engagement quality. 
• Collaborate cross-functionally with Marketing, Customer Support and Product teams to ensure alignment, strong handoffs, and a superior customer experience. 
• Lead high-impact product demos that shows value and how FuelForce delivers measurable ROI and operational visibility. 
• Collaborate cross-functionally with Marketing, Product, and Customer Success teams to ensure customer satisfaction and retention. 
• Represent FuelForce at trade shows, association events, and cooperative purchasing expos. 
• Maintain strong, daily CRM discipline and accurate forecasting using Pipedrive CRM. 

What You Bring 

• 5 years of B2B SaaS or technology sales experience in fleet, fuel, telematics, or asset management. 
• Proven success selling to both public and private fleet organizations, navigating procurement cycles and ROI-driven buying processes. 
• Familiarity with RFP processes and cooperative purchasing contracts (e.g., Sourcewell, GSA). 
• Self-motivated, disciplined, and capable of working with minimal supervision while maintaining strong internal communication. 
• Coachable, process-driven, and adaptable - able to embrace change, learn new tools, and evolve with shifting customer and market demands. 
• A closer’s mentality - confident, persistent, and committed to winning new business with integrity and consistency. 
• A hustle mindset - driven by activity, consistency, and relentless pursuit of opportunity. You set the pace, not follow it. 
• Proficient with AI-driven sales tools such as automated lead enrichment, predictive analytics, or intelligent prospecting platforms (e.g., ZoomInfo, ProsperFleet, Microsoft Copilot, ChatGPT). 
• Excellent presentation, communication, and negotiation skills.  

Why FuelForce 

• Competitive base uncapped commission 
• Travel reimbursement 
• Health, dental, vision, and 401(k)  
• Long-term growth opportunity in a market-leading organization 

You’ll Thrive Here If You… 

• Love helping customers modernize operations and see measurable ROI. 
• Enjoy mixing enterprise-level SaaS sales with hands-on, field relationships. 
• Are self-starting yet highly coachable, confident enough to lead and humble enough to learn. 
• Use AI tools and automation to prospect smarter, communicate faster, and outperform the competition. 
• Have a positive attitude, adapt quickly to change, thrive in a fast-moving tech environment, and bring creative energy to every challenge. 
• Appreciate a company that values both its legacy and its innovation. 
• Want to represent a platform that genuinely solves real-world fleet challenges.