What are the responsibilities and job description for the National Sales Manager position at Frontier Asset Management?
Frontier Asset Management is seeking a National Sales Manager to lead and coach our Regional Directors and Regional Sales Consultants in growing assets under management (AUM) and market share. This role is about building a high-performing, consultative sales organization by setting clear expectations, ensuring accountability, and empowering the team to deliver for the advisors we serve.
In close partnership with the Director of Client Engagement, the National Sales Manager will help shape the structure of the sales team—clarifying roles, aligning territories, and ensuring the right balance between new business development and relationship management. By collaborating with Marketing and National Accounts, this leader will ensure sales execution is fully aligned with firm-wide campaigns, creating a scalable and sustainable platform for long-term growth.
Compensation: $150k - $250k salary (depending on experience)
Bonus: Up to 50% of base salary
Location: Sheridan, WY, Denver, CO, Seattle, WA or Remote
Commitment: 40 hours a week
Benefits: Comprehensive Health, Dental, Vision, and Life Insurance, 401(k) with employer contributions
Reports to: Director of Client Engagement
Key Responsibilities
Growth & Sales Strategy
•Ensure the sales team consistently implements firmwide sales strategies to grow AUM and market share.
•Develop annual sales plans and budgets with clear activity and growth targets.
•Establish clear expectations for sales performance and ensure accountability through consistent evaluation and feedback.
•Ensure consistent execution of advisor engagement strategies across all territories.
Organization Design & Team Structure
•Partner with the Director of Client Engagement to design and evolve the sales team’s structure.
•Define clear roles and responsibilities across the team, balancing new business development and relationship management.
•Contribute to headcount planning and recruiting in alignment with organizational needs.
•Help design compensation plans that drive the right behaviors and outcomes.
Team Leadership & Coaching
•Recruit, coach, and mentor Regional Directors and Regional Sales Consultants.
•Provide structured coaching through regular performance reviews, activity evaluations, and ongoing feedback.
•Foster a healthy, collaborative, and energized sales culture grounded in accountability and consultative selling.
Campaign Execution & Collaboration
•Work closely with Marketing to ensure sales messaging and execution are aligned with firm-wide campaigns.
•Partner with National Accounts to coordinate strategic initiatives.
•Oversee targeted outreach (calls, emails, and events) designed to expand advisor adoption of Frontier’s strategies.
Process & Accountability
•Ensure disciplined use of Salesforce dashboards, reporting, and pipeline tracking.
•Monitor budgets, approve expenses, and ensure adherence to compliance and firm standards.
Qualifications
•Bachelor’s degree required.
•10 years of sales experience
•Experience in investment management / intermediary distribution.
•Strong product and financial knowledge with ability to communicate investment strategies to advisors.
•Expertise in consultative sales and team coaching.
•Demonstrated ability to drive AUM growth, cash flow, and market share.
•Excellent organizational, leadership, and communication skills.
•Proficiency with Salesforce, Microsoft Office, Zoom
•Ability to travel 1–2 weeks per month.
Salary : $150,000 - $250,000