Demo

Sales Counselor

Front Porch Communities & Services
Walnut, CA Full Time
POSTED ON 6/24/2026
AVAILABLE BEFORE 7/22/2026
Walnut Creek Office is hiring !!

Sales Counselor - Full-Time/Day Shift

Pay Range: $83,200 - $98,000

Summary:

The Sales Counselor is responsible for guiding prospective residents through the process of choosing the community and moving into their new home, utilizing both traditional and non-traditional marketing strategies to achieve monthly objectives for resident move-ins and net gains, while ensuring optimal occupancy rates are maintained through the sales pipeline.

Essential Function:

The duties listed below are considered essential to the successful performance of this position, as defined by Front Porch. Additional responsibilities may be assigned in the future and may also be considered essential to the role:

  • Manages the professional handling of the sales process from first inquiry to receipt of deposit to resident move-in.
  • Works closely with prospective residents, their families, and key influencers (such as physicians, attorneys, and trust officers) to communicate and facilitate a smooth transition into the Community. This includes, but is not limited to, regular interaction through phone calls, home or office visits, events, seminars, and tours, as appropriate.
  • Coordinates with various departments to ensure that accommodations are ready for new residents. This includes working with Environmental Services and Maintenance to prepare units and communicating any special needs of incoming residents to the appropriate personnel.
  • Serves as a key point of coordination to ensure that all core administrative processes are consistent, timely, and aligned with department goals. These include utilizing approved workflows for databases such as CRM and EHR (Electronic Health Records), managing parking assignments, attending departmental meetings, maintaining internal waitlists, and assisting with the creation and distribution of brochures and other marketing collateral.
  • Assists in implementing marketing plans at the local level, including, but not limited to, organizing and activating events, advertising, promotions, public relations, and community engagement opportunities to increase visibility and attract prospective residents.
  • Collaborates with local sales and marketing teams, as well as external organizations, to create, plan, and execute both internal and external events. These events are designed to engage prospective residents, current leads, and key influencers and may include seminars, themed events, family nights, and other community activities. Coordination with various Community departments and key staff members is essential to ensure successful on- and off-site marketing events
  • Performs all other related duties as assigned. Detailed Skills Needed to Perform Essential Functions:

Communication/Interpersonal:

Detailed Sales Needed to perform Essential Functions:

  • Effective oral and written communication skills that are appropriate to the audience's needs.
  • Ability to develop and deliver effective presentations live via online or virtual mediums.
  • Excellent collaboration skills.

Decision Making/Organization Skills:

  • Excellent organizational skills.
  • Ability to perform work independently with minimal supervision.
  • Ability to exercise sound judgment and make decisions based on accurate and timely analysis.

Productivity:

  • Demonstrated time management and priority-setting skills.
  • Ability to simultaneously handle multiple priorities.
  • Ability to work in a fast-paced, dynamic environment.
  • Ability to prioritize responsibilities and organize workload to ensure that timeframes are met and the work is completed within deadlines.

Essential/Preferred:

Essential/Preferred

Type

Specialization

Equivalent Experience instead of Education

Essential

Diploma

High School / GED

None

Preferred

Bachelor’s Degree

Business, Marketing, Communications, Hospitality Management, Human Services, or related field

Essential/Preferred

Credit Or Equivalent Qualification:

Type

Description

Essential

None

Preferred

Certification

CRM, digital marketing, or senior-living sales–related certification (e.g., HubSpot CRM, Google Digital Marketing, senior living sales training programs)

Essential/Preferred

Experience or Equivalent Qualifications:

Minimum Experience

Details

Essential

5 years

Sales in a senior living, senior housing, hospitality, geriatric experience, or other related healthcare environment.

1 year

Proficiency in CRM platforms such as WelcomeHome, ALINE, HubSpot, or similar systems is essential for tracking leads, managing communication, and maintaining accurate sales records throughout the process.

Preferred

3 years

Experience with relationship-based selling, community outreach, conducting tours or presentations, or working with older adults and their families.

Physical Requirements And Working Conditions:

The physical demands described here are those an employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions:

  • Must be able to remain stationary  20%  of the time.
  • Must be able to lift or carry items:
  • Seldom: 11-25 pounds
  • Occasionally: 11-25 pounds
  • Frequently: 1-10 Pounds
  • Constantly: Negligible
  • Must occasionally ascend/descend stairs to provide essential services.
  • Must succinctly communicate information and ideas so others will understand accurately exchanged information.
  • Must consistently work in an office and an assisted living facility-type atmosphere.

Employee Acknowledgement:

As a Front Porch employee, it is required that you:

  • Follow the highest standards of cleanliness.
  • Follow all federal, state, and corporate policies, health codes, and guidelines in preparing and handling medication (if applicable).
  • Perform all duties safely and efficiently, wearing all safety equipment required to perform your job or when asked to do so by an appropriate member of Front Porch.
  • Report any safety hazards or accidents to your supervisor or another member of management if your supervisor is unavailable as soon as you are aware of them. Attend all mandatory in-service meetings.
  • Comply with all department and facilities policies and procedures.

#ZRAK

Compensation Disclaimer: The actual compensation offered will depend on a wide range of factors including, but not limited to, the selected candidate’s knowledge, skills, experience, training, education, and licensure/certifications (as applicable).

Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre-employment physical, physical abilities test, drug screen and criminal background clearance.

Salary : $83,200 - $98,000

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