Director of Sales and Marketing

Los Gatos Meadows

Pay Range: $ 104,500 - $125,000

Summary:

The Director, Sales & Marketing is responsible for leading all sales efforts during the "blue sky" phase. This leader drives pre-opening sales benchmark, secures priority deposits, builds brand awareness and creates a vibrant sales culture that brings the community's vision to life. The Director executes strategic sales and marketing initiatives to ensure a successful pre-construction campaign and sustained occupancy growth post-opening

Essential Functions:

• Develop and execute a pre-opening (blue sky) sales strategy focus on securing reservations and deposits before financing and launch of construction.
• Lead a high-performance, mission-driven sales and marketing team by coaching, training, and building a culture that meets the unique demands of selling on unbuilt community
• Serve as the community's primary brand ambassador and storyteller by clearly articulating its vision, lifestyle, and long-term benefits to prospective residents and their families
• Partner with the VP of Sales & Marketing to design and implement a comprehensive marketing plan, including event strategies, advertising, lead generation and media outreach.
• Engage prospective residents, family members, and key influences (e.g. physicians, attorneys? to generate leads and guide timely, informed decision.
• Host and coordinate off-site and on-site informational events, early adopter gatherings, small group presentations and one-one consultation to advance prospects through the sales funnel.
• Handle all incoming inquiries, professionally, and manage the sale process from initial contact through deposit and move-ins
• Build and maintain strong relationship with early prospects, depositors, and influence such as adult-children, financial planners and community partners
• Create, plan, and implement internal and external events, in partnership with Life Enrichment, community staff, and external organizations, to engage prospects and referral sources.
• Collaborate with development, construction, operations and design teams to ensure alignment of messaging and delivery timelines
• Monitor and manage CRM data integrity, sales pipeline activity, conversion metrics and reporting to quide to guide decision and optimize results
• Manage the department budget, forecast deposit revenue and deliver timely and accurate sales reports to leadership.
• Oversee the transition from reservation to contract and move-in while ensuring clear, consistent communication through-out the process
• Track market trends, competitor activity and demographic shifts to guide pricing strategy and community positioning.
• Represent and promote the Front Porch mission bu fostering connection, purpose and empowerment
• Keep VP, Sales & Marketing informed of all sales activity on a regular basis and developing relations that drives growth of the community
• Performs all assigned duties as assigned.

Leadership:

• Foster and participate in an open, inclusive and welcoming work environment by modeling FP's behaviors and values, which are consistent with the organization's vision and mission. Acts as a role model for the behavior
• Consistent with the FP culture

Communication/Interpersonal:

• Effective oral and written communication skills that ate appropriate to the audience's needs
• Ability to develop and deliver effective presentation live via online or virtual mediums
• Excellent collaboration and team building skills
• Effective conflict management skills
• Ability to effectively build relationships with customers and executive management

Decision Making/Operation Skills:

• Demonstrates a high level of accuracy, even under pressure
• Excellent organized skills
• Ability to perform work independently with minimal supervision
• Ability to exercise sound judgment and make decision based on accurate and timely analysis

Productivity:

• Demonstrated time management and priority-setting skills
• Ability to simultaneously handle multiple priorities
• Ability to work in a fast paced, dynamic environment
• Ability to prioritize responsibilities and organize workload to ensure that timeframes are met and the work is completed within deadlines
• Demonstrated ability to define, develop and analyze performance measure and metrics, exercise sound judgement and make decision based on accurate and timely analysis

Essentials/Preferred:

• Essential: Bachelor's Degree ; Sales, marketing or business. Minimum 5 years of experience; proven track record in senior leadership with direct experience in pre-opening or blue sky CCRC sales
• Equivalent Experience Instead of Education: Associate Degree/Two years of College plus two years of related work experience or four years of related work experience.
• Preferred: 1 years experience with CRM systems and metrics.

Compensation Disclaimer: The actual compensation offered will depend on a wide range of factors including but not limited to, the selected candidate's knowledge, skills, experience, training, education and licensure/certifications (as applicable).

Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre-employment physical, physical abilities test, drug screen and Department of Justice Criminal background clearance.