What are the responsibilities and job description for the Director of Marketing position at FRIENDS HEALTH CARE ASSOCIATION?
Director of Marketing – Plus!
Friends Care Community | Yellow Springs, Ohio
Friends Care Community, a 5-Star not-for-profit senior living community, is seeking a dynamic Director of Marketing — Plus! to join our leadership team.
This role goes beyond traditional marketing — leading occupancy growth across all service lines, strengthening community engagement, overseeing social media and public relations, and collaborating on fundraising, grant writing, and philanthropic initiatives that support our mission.
With nearly 50 years of service to Yellow Springs, Friends Care is rooted in values of Servanthood, Teamwork, Compassion, Dignity, Respect, Integrity, and Learning. We’re looking for someone who feels genuinely called to mission-driven work and enjoys building relationships that make a lasting impact.
Ideal candidate brings:
- Marketing, sales, nonprofit, or senior living experience
- Strong communication and relationship-building skills
- Strategic thinking with creativity and initiative
- A passion for community engagement and meaningful work
This is a unique leadership opportunity to help shape how our community grows, connects, and serves.
Primary Responsibilities
Strategic Marketing & Brand Leadership
- Plan, develop, implement, and evaluate comprehensive marketing and public relations strategies.
- Strengthen brand awareness, occupancy growth, and community engagement.
- Serve as a steward of the organization’s voice, messaging, and reputation.
Community Engagement & Relationship Building
- Represent Friends Care Community in civic organizations, partnerships, and community outreach.
- Coordinate events and initiatives that enhance resident, staff, and community connections.
- Serve as an authorized spokesperson for media opportunities when appropriate.
Communications & Content Development
- Ensure all marketing materials, publications, and public information accurately reflect services and values.
- Oversee storytelling, digital presence, print materials, and public communications.
- Monitor media coverage relevant to the organization and keep leadership informed.
Data, Evaluation & Reporting
- Assist in development and analysis of customer satisfaction surveys.
- Track marketing effectiveness and provide insight for ongoing improvement.
- Manage departmental budget and expense reporting responsibly.
Organizational Collaboration
- Partner closely with leadership, admissions, and department teams to align messaging and goals.
- Participate in meetings, training, and organizational initiatives as required.
- Maintain confidentiality of resident information and comply with HIPAA and regulatory requirements.
Qualifications
Required:
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field
(Relevant experience may substitute for education.) - Minimum 5 years marketing/public relations experience, preferably in healthcare, senior living, or nonprofit sectors.
- Strong interpersonal, communication, and leadership skills.
- Strategic thinker with creativity and initiative.
- Passion for mission-driven work.
Compensation & Benefits
Full-Time Salary Position
Salary based on experience.
Benefits include:
- Generous Paid Time Off
- Health, Dental & Vision Insurance
- Life & Long-Term Disability Insurance
- Elective Insurance Options
- 401(k) Retirement Plan with Company Match
- Tuition Reimbursement
Why This Role Matters
- Marketing here isn’t about selling — it’s about helping families find peace of mind, honoring residents’ stories, supporting staff, and strengthening community connections.
- If you’re looking for meaningful work where your creativity, heart, and leadership truly matter, we’d love to meet you.