Branch Ambassador

Brand Champion

Locations: Northern California & Southern California (2 positions)
Department: Sales
Compensation: Paid per in-store demonstration mileage reimbursement performance bonuses

Position Overview

The Brand Champion is the face of Friendly Brand at the retail level — driving sell-through, building relationships, and creating excitement around our products. This role is 100% in the field and designed for someone who loves people, cannabis, and competition.

You’ll be responsible for hosting in-store demos, engaging every customer who walks through the dispensary door, educating staff, and helping increase sell-through through authentic connections and high-energy representation. You’ll track key demo metrics, report performance, and capture content in the field while ensuring every store experience feels unmistakably Friendly.

Key ResponsibilitiesSales & Demos

• Conduct in-store demos across your assigned territory (NorCal or SoCal).
• Engage with every customer possible to drive sales and conversions.
• Hit minimum KPIs for demos, interactions, and sales performance.
• Report demo results promptly with required metrics (traffic, conversions, staff engagement, etc.).
• Consistently hit or exceed individual and team sales goals.

Retail Relationships

• Build strong, lasting relationships with dispensary staff and management.
• Provide staff education, sampling, and product knowledge support.
• Ensure optimal merchandising and product presentation in-store.
• Act as the main point of contact for retail-level feedback and opportunities.

Content & Brand Presence

• Capture photos and short videos during demos for marketing and training use.
• Represent the brand voice and tone authentically at all times.
• Maintain a professional appearance and friendly, approachable demeanor.

Reporting & Accountability

• Submit demo reports and KPI tracking after each visit.
• Communicate regularly with the Sales Director and internal team.
• Track expenses and mileage accurately for reimbursement.
• Observe and share insights on store traffic, competitor activity, and consumer feedback.

Core Skills & Traits1. Outgoing & Approachable

• Loves connecting with people and striking up conversations.
• Radiates positivity and confidence in high-traffic environments.
• Makes every interaction memorable through personality and energy.

2. Passion for Cannabis & the Brand

• Deep appreciation for cannabis culture, history, and product craft.
• Knowledgeable about different product types and their benefits.
• Proud to represent Friendly Brand and share its story with authenticity.

3. Relationship Builder

• Builds trust quickly through communication and consistency.
• Nurtures relationships with store teams to become their go-to brand rep.
• Keeps long-term connections alive through follow-up and reliability.

4. Sales-Driven & Competitive

• Motivated by hitting and exceeding sales goals.
• Confident at identifying customer needs and recommending the right product.
• Enjoys converting interest into purchase decisions and creating repeat customers.

5. Excellent Communicator & Storyteller

• Skilled at simplifying complex product info for all audiences.
• Uses clear, friendly, and brand-aligned messaging.
• Able to read the room and adjust tone based on customer type or store vibe.

6. Self-Motivated & Accountable

• Thrives independently in a fully field-based role.
• Manages time, routes, and demo schedules effectively.
• Consistently follows through on commitments and reporting.

7. Content-Savvy & Visual

• Comfortable capturing and sharing authentic content during demos.
• Understands how visual presentation (merchandising and social content) drives engagement.
• Keeps product displays neat, attractive, and on-brand.

8. Adaptable Problem-Solver

• Handles surprises (missing samples, schedule changes, low traffic) with professionalism.
• Adjusts approach to different store types and consumer audiences.
• Stays calm under pressure while keeping the brand’s energy high.

Requirements

• Must be 21 with valid driver’s license and reliable transportation.
• Prior cannabis sales, demo, or brand ambassador experience preferred.
• Strong understanding of cannabis products and retail culture.
• Excellent verbal communication and people skills.
• Ability to work weekends, evenings, and travel throughout territory.
• Reliable, organized, and comfortable working independently.

Compensation

• Base Pay: Per in-store demonstration (rate varies by store type and duration).
• Mileage Reimbursement: For all approved travel.
• Performance Bonuses: For hitting or exceeding KPIs and sales goals.
• Incentives: Additional rewards for exceptional performance, content capture, or positive store feedback.

Join the Friendly Team

This role is built for someone who loves being out in the world — talking, teaching, selling, and representing a brand that’s built on community and connection. If you bring the energy, we’ll give you the platform to shine.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: Remote

Salary : $20 - $25