Marketing Manager

Join Friedman’s, where our mission is to Deliver the Human Side of Home Improvement. Named a “Best Place to Work” and voted Sonoma County’s Best Home Improvement Store 14 years in a row, we’re built on a positive, team-oriented culture built on decades of trust and service.

We offer bundled benefits; eligibility for a discretionary bonus; 401(k) match. You’ll also enjoy a generous employee discount and tuition reimbursement to support your career path. At Friedman’s, you’re not just starting a job, you’re joining a team that leads, grows, and builds something bigger together.

Summary: The Marketing Manager is a strategic and hands-on dynamic people leader responsible for leading the development and execution of integrated marketing initiatives across digital, retail, eCommerce, and brand channels while supporting the company’s evolving omnichannel marketing efforts. This role partners closely with Merchandising, Customer Experience, Store Operations, and creative teams to deliver customer-focused campaigns that support business objectives and drive engagement across channels. The ideal candidate brings a strong retail and eCommerce marketing background, understands creative production processes, has experience collaborating with Merchant teams, and is comfortable improving marketing workflows and leveraging AI-enabled tools to support efficient campaign execution, collaboration, and operational effectiveness.

Essential Duties & Responsibilities

• Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels including print, email, social media, web, digital advertising, SMS, and emerging platforms
• Drive the company’s transition from traditional print-heavy marketing toward a modern omnichannel and digital-first approach
• Partner closely with Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
• Develop and optimize content strategies that support both brand storytelling and revenue generation
• Support website merchandising initiatives including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
• Recap and analyze campaign performance including traffic, engagement, conversion, ROAS, and customer retention metrics; provide actionable recommendations that improve marketing performance
• Collaborate cross functionally to leverage automation, segmentation, personalization, and AI-enabled marketing tools
• Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
• Partner with Store Operations and Merchandising team to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
• Mentor internal creative talent including Graphic Designers and Digital Brand/Content Strategists while fostering a collaborative and accountable team culture
• Lead, coach, and develop marketing team members by providing clear direction, performance feedback, professional development support, and opportunities for career growth.
• Build and foster a high-performing, collaborative team environment focused on accountability, innovation, and continuous improvement.
• Oversee creative intake, prioritization, approvals, workflow management, and production timelines to ensure projects are completed efficiently and on brand
• Maintain strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset development
• Improve creative operations through scalable systems, templates, documentation, asset management, and AI-assisted workflows
• Manage relationships with external agencies, freelancers, printers, photographers, and creative production vendors
• Own the integrated marketing calendar, aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channels
• Manage marketing and creative project workflows to ensure efficient prioritization, execution, and on-time delivery of campaigns and assets
• Ensure consistent brand standards and messaging across all customer-facing marketing and retail channels
• Lead organizational and workflow improvements that support a scalable, modern marketing function
• Leverage AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operations
• Foster a culture of innovation, adaptability, accountability, collaboration, and continuous improvement

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field, or equivalent experience.
• 5–7 years of progressive marketing experience with a strong focus on retail, eCommerce, and digital marketing.
• Minimum of 5 years of leadership experience managing and developing high-performing teams

What We're Looking For

• Experience in retail, home improvement, consumer goods, lifestyle, or other customer-focused industries preferred.
• Strong background in omnichannel marketing, customer acquisition, eCommerce, and digital marketing.
• Experience partnering with merchandising and merchant teams to drive sales and customer engagement.
• Proven success leading and mentoring creative, content, digital marketing, and social media professionals.
• Strong leadership skills with a track record of building engaged, accountable, and high-performing teams.
• Experience developing and executing marketing campaigns across email, social media, paid media, SEO, content marketing, and website merchandising.
• Analytical mindset with the ability to interpret campaign performance, customer insights, and business data.
• Knowledge of print, signage, photography, video, digital asset production, and creative operations.
• Familiarity with AI-enabled marketing tools, automation platforms, and emerging marketing technologies.
• Strong project management, communication, and cross-functional collaboration skills.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Proficiency with marketing and project management tools such as Google Analytics, Meta Ads, Monday.com, or similar platforms.

Preferred Qualifications

• Experience marketing for a regional or multi-location retail organization.
• Experience supporting seasonal retail promotions and campaign planning.
• Familiarity with co-op/vendor-funded marketing programs.
• Understanding of home improvement, hardware, garden, paint, contractor, or building materials customer segments.
• Experience helping modernize marketing organizations and driving digital transformation initiatives.

Friedman’s Home Improvement is proud to be an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Friedman’s Home Improvement will consider for employment qualified applicants with criminal convictions in a manner consistent with AB 1008.