Product Marketing Manager, Foundational Messaging

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. 

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. 

Fresh vision. Real impact. Come build it with us.

Job Description

Are you a storyteller who can turn complex ideas into simple, resonant messages? Freshworks is looking for a Product Marketing Manager - Foundational Messaging to craft the narratives that power our brand: from event keynotes and analyst briefings to executive presentations and global campaigns. 

You'll shape the way the world perceives Freshworks and our people-first AI service platform, translating technical depth into inspiring, customer-centric messaging. 

Key Responsibilities: 

• Develop, maintain, and evolve Freshworks' foundational messaging frameworks— defining core value propositions, messaging pillars, proof points, and audience alignment. 
• Craft the central narrative and storyline for major strategic moments—global events, user conferences, vision and keynote addresses, analyst briefings, and executive-level presentations. 
• Establish and enforce guidelines to ensure product, field, marketing, and communications teams remain aligned to the foundational message and maintain a consistent brand voice.
• Distinguish Freshworks' narrative in the market—especially around our AI, service, and experience-platform capabilities—by identifying competitive differentiation and supporting category creation. 
• Partner with executive communications and brand teams to build and support decks, keynote scripts, vision documents, and leadership-level materials that tell the Freshworks story with clarity and impact. 
• Serve as a key partner to the Analyst Relations team: provide core messaging assets, briefing materials, and ensure Freshworks is positioned strongly in analyst reports and market narratives. 
• Translate product roadmaps, customer insights, and market trends into strategic storytelling opportunities. 
• Shape the strategic messaging backbone for event keynotes, vision decks, analyst briefings, and executive presentations. 
• Create training materials, reference guides, slide and content templates, talking points, and internal tools that enable field teams and spokespeople to deliver on our foundational messaging. 
• Ensure message consistency across global teams and channels. 

Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our Bellevue, WA office. 

Qualifications

• 4-8 years of experience in product marketing or strategic communications, preferably in B2B SaaS or enterprise software
• Proven track record of developing executive-level messaging and positioning frameworks
• Skilled at translating complex technology into simple, compelling, and customer-centric language 
• Exceptional storytelling, written, and verbal communication skills—comfortable writing for executives, analysts, keynotes, and enabling field teams
• Demonstrated ability to bring structure to ambiguity—owning the narrative in growth-oriented, transformative environments
• Strong cross-functional collaboration skills; able to influence without direct authority and drive alignment across product, marketing, sales, and leadership teams
• Ability to think strategically and execute tactically—managing multiple high-visibility deliverables under tight deadlines
• Experience with AI/ML, customer service platforms, or IT solutions is a plus

Why Freshworks? 

At Freshworks, we believe complexity is the enemy of efficiency. We build software that's easy to use, quick to implement, and delivers real value fast—powered by people-first AI that makes work feel less like... work. 

Join us in shaping the stories that matter. Let's simplify the world of software—together. 

Additional Information

The annual base salary range for this position is $152,000 - $200,000. This role is also eligible for a target bonus. 

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.