What are the responsibilities and job description for the Marketing Specialist position at Freshine Products Inc. (dba Wavytalk)?
COMPANY OVERVIEW
Freshine Products Inc is a dynamic organization and the proud owner of well-known consumer brands such as Wavytalk, a leading hair styling tools brand. At Freshine, we are dedicated to providing high-quality products that elevate the beauty and wellness routines of our customers. As we continue to expand our brand presence and reach new heights, we are in search of a motivated and creative Marketing Specialist to join our team.
POSITION OVERVIEW
We are looking for a versatile individual who will be responsible for managing social media, content creation, and influencer partnerships for two of our company brands. The Marketing Specialist will play a key role in driving brand awareness, engagement, and growth across various digital platforms.
Responsibilities:
SOCIAL MEDIA MANAGEMENT:
- Develop and implement social media strategies and content calendars, ensuring alignment with brand objectives and target audience preferences.
- Create high-quality, engaging content (e.g., posts, videos, stories) that showcases the unique features and benefits of our products.
- Manage social media accounts, including content creation, scheduling, monitoring, and community engagement.
- Plan and execute social media advertising campaigns across platforms such as Facebook, Instagram, and TikTok, targeting relevant audience segments and optimizing ad performance.
- Monitor social media trends, industry news, and competitor activities to identify opportunities for growth and engagement.
- Analyze social media performance metrics and campaign effectiveness to optimize strategies and drive results.
INFLUENCER & PARTNERSHIPS:
- Oversee the ambassador program for Wavytalk, including recruitment, communication, and relationship management with ambassadors.
- Identify and connect with industry professionals to endorse and recommend our products.
- Support the sourcing, outreach, and engagement of top-tier influencers to collaborate on sponsored content and brand partnerships.
OTHERS:
- Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels.
- Stay updated on emerging trends, technologies, and best practices in social media marketing and influencer partnerships.
- Support the planning and execution of brand events, including product launches, promotional campaigns, and trade shows, by coordinating logistics, liaising with vendors, and ensuring brand representation.
Job Type: Contract
Pay: $32.00 - $38.00 per hour
Expected hours: 35 – 40 per week
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to Relocate:
- New York, NY 10016: Relocate before starting work (Required)
Work Location: Hybrid remote in New York, NY 10016
Salary : $32 - $38