What are the responsibilities and job description for the Omnichannel Activation Manager position at Fresh Del Monte Produce Company?
Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh, value-added, and shelf-stable fruits and vegetables under our Fresh and Foods divisions. Our diverse product portfolio proudly bears the Del Monte® brand and also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts - available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.
Benefits We Offer Include:
- Medical, Dental & Vision Insurance
- 401(k) with company match
- Employer-paid life & disability insurance
- Flexible Spending Accounts (FSA)
- Paid Time Off (PTO)
- 7 Company Paid Holidays
- 24/7 Telemedicine & Employee Assistance Program
- Optional voluntary benefits (legal, accident, identity protection)
- Eligibility on the first of the month following your hire date
Purpose of Position:
Del Monte Foods is the Foods Division of Fresh Del Monte, a global grower, producer and marketer of fresh, value-added, and shelf-stable produce. Del Monte Foods has a powerful portfolio of brands, including the iconic Del Monte®, Contadina® and S&W®. We are currently seeking an Omnichannel Activation Manager.
Del Monte Foods (DMC Foods Inc.), the Foods Division of Fresh Del Monte, is seeking an Omnichannel Activation Manager. The Omnichannel Activation Manager is responsible for developing and implementing omnichannel strategies which support key brand and retail customer initiatives that will drive sales and market share growth. To build these activation plans, this person must be able to assess and integrate business opportunities and key activation strategies, driving maximum return for our brands within assigned accounts. This person must have demonstrated experience building customer relationships, executing retail/shopper media and driving influence with cross-functional teams.
Accountabilities:
- Marry brand and retailer category objectives to build customer-specific strategies that achieve business objectives at assigned accounts, leveraging shopper insights and past program performance data.
- Develop and execute omnichannel programming from Retail and In-Store Shopper Tactics, like signage, demos, or direct mailers, to 1st and 3rd party digital programs, like Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc.
- Support digital shelf content creation and syndication, leveraging data and insights to ensure items are visible and optimized for conversion.
- Leverage external brand partnerships to maximize program impact, as needed.
- Brief creative and execution partners on activations, providing clear guidance on success criteria and ensure messaging aligns with program objectives, brand IMC/style guides and retail specifications.
- Establish KPIs; utilizing campaign analytics, customer consumption and share data to optimize media and measure results that positively drive sales/share growth for our brands and the Retailer’s category.
- Ensure cost estimates have been approved by internal stakeholders and activation plans have been socialized.
- Support customer meetings with omnichannel strategies, plans, program results and other sales tools.
- Support budget tracking and communication with Finance partners and invoice processing.
- Participate in the annual customer planning process and the integrated marketing communications process to influence and build actionable growth plans for our brands and customers.
- Build trusted partnerships, both internally and externally, to achieve shared goals. Internal stakeholders include Sales Business Unit Leads, Category Insights, Customer Development and Strategy, as well as Finance.
- Play critical role in educating internal stakeholders on program performance as well as incremental opportunities as they pertain to assigned accounts.
- Understand key drivers of activation performance and proactively explore new capabilities and activation partners that can deliver on business objectives.
- Develop strong understanding of Retailer strategies, category dynamics, and consumer behavior.
- Help the team deliver volume and profit expectations.
Minimum Skills Required:
- Bachelor’s Degree
- 5 years of experience in CPG industry, or related field.
- Experience in Retail Activation, preferably supporting regional accounts like ADUSA, Giant Eagle, HEB, Hy-Vee, Wakefen.
- Strong Project Management.
- MBA preferred
- Shopper/Retail Marketing, eCommerce, or Omnichannel Marketing experience.
- Experience in Retail Activation.
***Please note: This position does not qualify for relocation expenses.***
Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh and fresh cut fruits and vegetables. Our diverse product portfolio also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts—available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.
We are committed to maintaining a drug-free workplace and are proud to be an Equal Opportunity Employer. Fresh Del Monte and its affiliates do not discriminate based on race, color, religion, national origin, age, disability, gender, veteran status, or any other characteristic protected by applicable law. We also participate in E-Verify* where applicable, to ensure employment authorization eligibility. Driven by our core values - Excellence, Care, Passion, Trust, and Creativity - we invite you to explore our career opportunities and join our FRESH team.