What are the responsibilities and job description for the Integrated Marketing Analyst position at Fresh Del Monte Produce Company?
Benefits We Offer Include:
- Medical, Dental & Vision Insurance
- 401(k) with company match
- Employer-paid life & disability insurance
- Flexible Spending Accounts (FSA)
- Paid Time Off (PTO)
- 7 Company Paid Holidays
- 24/7 Telemedicine & Employee Assistance Program
- Optional voluntary benefits (legal, accident, identity protection)
- Eligibility on the first of the month following your hire date
Purpose of Position:
We are seeking a highly motivated Integrated Marketing Analyst who will be responsible for developing, implementing, and overseeing various marketing communication strategies to effectively promote our company, products, and services. You will collaborate with agency partners and different FDM teams to ensure consistent messaging across all communication channels, including digital platforms, traditional media, and events. They will focus on attracting and maintaining a customer base by developing and implementing strategies to convey product and service value.
Your role will be instrumental in enhancing brand awareness, driving engagement, and ultimately contributing to the company's growth and success.
Accountabilities:
- Collaborate with agency partners to design comprehensive marketing communication strategies aligned with the company's overall objectives and target audience demographics.
- Manage agency partners to create compelling content for various communication channels, including websites, social media, email campaigns, press releases, and advertising materials.
- Ensure consistent branding and messaging across all marketing materials and channels, maintaining brand integrity and identity.
- Oversee and collaborate with agency partners assigned to digital marketing initiatives, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing campaigns.
- Collaborate with PR agency partner (to build and maintain relationships with media outlets, journalists, and influencers to generate positive media coverage and PR opportunities.
- Plan and execute marketing events, donations, sponsorships and exhibitions to showcase products/services and engage with customers/consumers.
- Conduct market research to identify industry trends, customer preferences, and competitive insights. Analyze data to measure the effectiveness of marketing communication campaigns and make informed decisions.
- Manage the marketing communication budget effectively, ensuring optimal allocation of resources and maximizing ROI.
- Collaborate with agency partners and FDM cross-functional teams, including brand management, sales, and creative services, to align marketing communication efforts with business goals.
- Collaborate with agency partners on measurement and analytics for all programming and prepare regular reports on marketing communication performance metrics, such as website traffic, social media engagement, conversion rates, and ROI.
Minimum Skills Required:
- Proven experience in marketing communication roles, preferable in a similar industry.
- Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
- Knowledge of industry best practices and emerging trends in marketing communication
- Experience with graphic design software (Adobe Creative Suite), a plus.
***Please note: This position does not qualify for relocation expenses. ***
Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh and fresh-cut fruits and vegetables. Our diverse product portfolio also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts—available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.
We are committed to maintaining a drug-free workplace and are proud to be an Equal Opportunity Employer. Fresh Del Monte and its affiliates do not discriminate based on race, color, religion, national origin, age, disability, gender, veteran status, or any other characteristic protected by applicable law. We also participate in E-Verify* where applicable, to ensure employment authorization eligibility. Driven by our core values—Excellence, Care, Passion, Trust, and Creativity—we invite you to explore our career opportunities and join our FRESH team.