SALES MANAGER TEXAS - BEVERAGE INDUSTRY

French Bloom is the global leader in super-premium alcohol-free sparkling wines. In just four years, the brand has expanded to more than 60 international markets, solidifying its position as a pioneer of an entirely new category. In 2025, the Maison received a strategic investment from LVMH, marking the group’s first commitment to the alcohol-free space.

Founded by Maggie and Rodolphe Frerejean-Taittinger alongside Constance Jablonski, the brand was born from several years of research and high standards before its launch in October 2021. With the first wine estate entirely dedicated to alcohol-free wine, French Bloom established its home in Limoux: anchored in one of the oldest sparkling wine regions in the world. It is from this foundation that the Maison continues to push the boundaries of what non-alcoholic wine can be.

Recognized as the world’s best alcohol-free sparkling for three years, French Bloom has become the French reference for those who refuse to choose between excellence and inclusivity—not a substitute for traditional sparkling wines, but a Maison that stands alongside them.

An undisputed leader in its category, French Bloom has expanded beyond its category to establish itself within the most coveted spaces of global culture and sport. The brand is the Official Alcohol-Free Sparkling Wine of Formula 1® a 10-year partnership—and is present at some of the world’s most iconic moments, from Coachella, to Cannes Film Festival to Roland Garros and beyond.

Behind the Maison is a dynamic and innovative team of independent, forward-thinking individuals who believe in a world where everyone can celebrate in their own way—whether they choose to drink alcohol or not.

At the heart of everything French Bloom does lies a simple and powerful mission: to bring everyone together around the table.

To continue its success and deliver its ambitious vision, French Bloom is recruiting a SALES MANAGER based in Texas (ideally Dallas) to join our US team.   

POSITION OVERVIEW

The Central U.S. Sales Manager will be responsible for driving French Bloom’s commercial development across Central US markets (mainly Texas, Arizona and Illinois), focusing on high-visibility accounts in the F&B, luxury hospitality, and specialty retail sectors. This role requires strong knowledge of the wine, spirits, and alcohol-free beverage industry, with a proven ability to build and maintain relationships with top-tier culinary and beverage professionals, as well as understanding the 3-tier system and working closely with distributors and their sales team.

HOW WILL YOU MAKE AN IMPACT?   

MARKET DEVELOPMENT

• Develop French Bloom partnerships with high-visibility accounts, including Michelin-starred restaurants, luxury hotels, and premium retailers in the mentioned markets.
• Expand market penetration in line with brand strategy.

RELATIONSHIP MANAGEMENT

• Build and maintain strong relationships with on-premise stakeholders (chefs, beverage directors, sommeliers) and key retail partners.
• Collaborate with distributor sales teams to align on sales transactions, incentive programs, and target accounts.

COMMERCIAL EXECUTION

• Define regional KPIs and route-to-market strategy with the US Vice President.
• Execute marketing and commercial plans across omnichannel accounts in coordination with the US Brand Director.
• Track activities, sales performance, and market trends through monthly reporting to US & HQ.

BRAND ACTIVATION

• Partner with the marketing team to implement activations, tastings, and promotional events in the markets.
• Provide training and brand education to distributor teams and account staff.
• Represent French Bloom on professional social media channels to amplify brand presence.

OPERATIONS & LEADERSHIP

• Maintain accurate records of retail and restaurant partners in CRM platforms.
• Manage assigned T&E budget responsibly.
• Provide guidance and support for future sales hires in the territory.

WHAT ARE WE LOOKING FOR? 

EXPERIENCE

- At least 5 years of relevant sales experience in the beverage industry, general management, commercial leadership, or country management roles, preferably in beverages, luxury goods, hospitality.

- Proven success in growing brands through strong sales and distribution expertise, with a deep understanding of on-premise, e-commerce, and out-of-home channels Hands-on and adaptable, capable of thriving in a fast-paced, startup-like environment.

- Willingness to travel as needed to support market expansion, meet key partners, and oversee operations.

- Hands-on and adaptable, capable of thriving in a fast-paced, startup-like environment.

LEADERSHIP

- A visionary leader with a strong entrepreneurial mindset and a passion for premium brands.

- Strong strategic thinking and problem-solving skills.

COMMUNICATION

- Excellent verbal and written communication skills.

- Ability to effectively communicate with diverse stakeholders.

INDUSTRY KNOWLEDGE

- In-depth knowledge of the US beverage market and industry dynamics.

- Familiarity with relevant regulations and compliance requirements.

EDUCATION

Bachelor’s degree in Business, Sales, Marketing, and/or a related field. MBA is a plus.

WHAT WE OFFER

• Join a fast-growing international startup backed by Moët Hennessy and a recent partner of Formula 1.
• Be part of a pioneering movement redefining the wine & spirits industry.
• Exposure to high-profile accounts and global brand building.
• A dynamic, entrepreneurial work environment with career growth opportunities.

EQUAL OPPORTUNITY AND DIVERSITY

We are committed to providing equal employment opportunities to all individuals regardless of gender, race, religion, age, sexual orientation, disability, or any other characteristic protected by applicable laws. We encourage diversity and are dedicated to creating an inclusive work environment.

Please send your CV to: careers@french-bloom.com

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