What are the responsibilities and job description for the Retail Marketing Specialist position at Freedom Outdoors & Armory?
The primary objective of the Retail Marketing Specialist is to promote the growth of Freedom Outfitters & Armory through both brick & mortar and eCommerce channels. The marketing specialist is responsible for content creation, customer engagement and marketing plan execution across all retail brands under the Freedom Outfitters & Armory umbrella.
Position Attributes
- In-depth understanding and usage of ROI principles
- Independent motivator who drives for success
- Must be an active end user in outdoors, hunting, fishing, firearms, and archery
- Existing knowledge of eCommerce and Brand Marketing.
- Comfortable with the ability to multi-task and operate across different brands
Principal Duties & Responsibilities
- Execute promotions that align with the retail sales plan and brand image development
- Attend in-store sales events as required for content creation and development.
- Directly engage with Consumers, local Clubs, Events, and Social Media Groups to grow the retail brands.
- Manage the retail email list and continued remarketing campaigns.
- Manage all retail social media accounts and interaction with consumers.
- Drive non-merchandise, membership, contest, class, and range sales.
- Assist the Lead Multimedia Marketer in SEO management across all retail websites.
- Manage the retail vendor CO-OP Funds program.
- Execute the retail marketing plan on budget, as well as evaluate and suggest redirection of marketing funds based on analyzing sales results, industry trends, demographics, customer satisfaction surveys, competitor trends and other market research information.
- Support the sales and marketing plans across all entities as needed in a variety of ways.
Expectations
- Maintain quality relationships and services by living and administering the Freedom Creed.
- Drive growth in both traffic and sales on all web domains and physical store fronts.
- Remain flexible with job tasks and duties
- Be willing to travel to different store locations as needed
- Be willing to attend weekend events as needed
- Be Independently able to create campaigns and content that speak to the core customer and provide an ROI.