IOP NURSE/MARKETING REPRESENTATIVE

Freedom Behavioral Hospital of Magnolia is currently seeking a dedicated and motivated Full-Time Intensive Outpatient Program (IOP) Nurse/Marketing Representative to join our growing behavioral health team. This position is based out of our Magnolia, Mississippi Intensive Outpatient Program and offers an exciting opportunity to combine compassionate patient care with community outreach and business development.

Intensive Outpatient Program (IOP) Nurse / Marketing Representative

Job Title: Intensive Outpatient Program (IOP) Nurse / Marketing Representative
Department: Intensive Outpatient Program (IOP)
Reports To: IOP Director
FLSA Status: Non-Exempt

Position Summary

The Intensive Outpatient Program (IOP) Nurse/Marketing Representative serves a dual role by providing clinical nursing support to the IOP while actively developing and maintaining referral relationships throughout the community. This position is responsible for patient assessments, medication management, coordination of care, patient education, physician communication, and promoting the hospital's behavioral health services to referral sources including physicians, hospitals, nursing facilities, home health agencies, assisted living facilities, and community organizations. The position plays a vital role in growing the IOP census while ensuring high-quality patient care.

Essential Clinical Duties

Patient Care

• Complete the admission process for all new IOP patients.
• Perform nursing assessments on all new IOP admissions.
• Obtain and document vital signs.
• Complete medication reconciliation.
• Review allergies, medical history, and current diagnoses.
• Assess for suicide risk, fall risk, and safety concerns.
• Monitor patients for changes in physical or mental condition.
• Notify providers of significant changes in patient status.
• Participate in treatment planning with the interdisciplinary team.
• Ensure physician orders are carried out accurately.
• Coordinate laboratory work and diagnostic testing as ordered.
• Monitor medication compliance and side effects.
• Provide medication education to patients and caregivers.
• Assist with crisis intervention when necessary.
• Respond appropriately to medical emergencies.
• Coordinate transfers to higher levels of care when indicated.

Clinical Documentation

• Complete all nursing documentation accurately and timely.
• Maintain electronic medical records.
• Document assessments, interventions, patient education, and communications.
• Ensure documentation meets CMS, and state regulatory requirements.
• Complete incident reports when necessary.
• Assist with quality improvement documentation.

Patient Education

• Educate patients regarding:
  • Mental health diagnoses
  • Medication purpose and side effects
  • Coping skills
  • Disease management
  • Safety planning
  • Follow-up appointments
  • Community resources

Infection Prevention

• Follow infection prevention standards.
• Maintain clean treatment areas.
• Monitor infection control practices.
• Report communicable diseases according to policy.

Coordination of Care

• Communicate with:
  • Physicians
  • Nurse Practitioners
  • Therapists
  • Social Workers
  • Case Managers
  • Family members
  • Primary Care Providers
• Coordinate referrals and continuity of care.
• Participate in multidisciplinary treatment team meetings.

Marketing & Business Development Responsibilities

Referral Development

Develop and maintain relationships with:

• Hospitals
• Emergency Departments
• Rural Health Clinics
• Primary Care Providers
• Psychiatrists
• Nurse Practitioners
• Assisted Living Facilities
• Nursing Homes
• Home Health Agencies
• Hospice Agencies
• Senior Centers
• Churches
• Veterans Organizations
• Community Mental Health Centers
• Social Service Agencies

Marketing Activities

• Conduct regular physician office visits.
• Schedule educational presentations.
• Meet with discharge planners.
• Develop referral pipelines.
• Attend community events.
• Represent the hospital at health fairs.
• Educate referral sources regarding IOP services.
• Maintain contact with current referral partners.
• Identify new referral opportunities.
• Assist with community outreach events.
• Distribute marketing materials.
• Track referral activity.

Business Development Goals

• Increase IOP census.
• Increase new referrals.
• Improve referral conversion rates.
• Build community awareness.
• Strengthen physician relationships.
• Increase hospital visibility.
• Meet monthly marketing goals established by leadership.

Regulatory Compliance

Maintain compliance with:

• CMS Conditions of Participation
• Mississippi Department of Health regulations
• HIPAA
• OSHA
• Infection Prevention standards
• Hospital policies and procedures

Quality Improvement

Participate in:

• Performance Improvement projects
• Patient satisfaction initiatives
• Clinical audits
• Documentation reviews
• Infection prevention monitoring
• Safety initiatives
• Staff education

Required Qualifications

Education

• Graduate of an accredited school of nursing.

Licensure

• Current LPN Nurse license in the State of Mississippi.
• Current BLS certification.

Experience

Preferred:

• Behavioral Health
• Psychiatric Nursing
• Geriatric Psychiatry
• Intensive Outpatient Programs
• Marketing or Physician Relations
• Case Management
• Community Outreach

Knowledge & Skills

• Strong assessment skills.
• Excellent communication skills.
• Ability to build professional relationships.
• Knowledge of behavioral health diagnoses.
• Understanding of Medicare and Medicaid behavioral health services.
• Familiarity with psychiatric medications.
• Excellent organizational skills.
• Ability to work independently.
• Strong computer and EMR skills.
• Professional presentation skills.
• Customer service oriented.
• Time management.
• Problem-solving ability.

Physical Requirements

• Frequent walking and standing.
• Occasional lifting up to 20 pounds.
• Ability to travel throughout the service area.
• Ability to assist patients during emergencies.
• Ability to operate office equipment and computer systems.
• Perform daily touches as per rotation schedule.

Performance Expectations

The IOP Nurse/Marketing Representative is expected to:

• Maintain accurate and timely documentation.
• Provide compassionate, patient-centered nursing care.
• Develop and maintain productive referral relationships.
• Meet established marketing and census goals.
• Promote a positive image of the hospital.
• Maintain confidentiality at all times.
• Demonstrate professionalism and ethical conduct.
• Participate in required education and competency training.
• Support the mission, vision, and values of the hospital.

Key Performance Indicators (KPIs)

• Number of weekly marketing visits completed.
• Number of new referral sources established.
• Number of referrals received.
• Referral conversion rate.
• Average Daily Attendance (ADA) growth.
• Patient satisfaction scores.
• Documentation audit scores.
• Compliance with regulatory standards.
• Timeliness of nursing documentation.
• Participation in quality improvement initiatives.

PRE-ADMIT SCREENING

• Conduct pre-admission screenings for all prospective IOP patients.
• Coordinate transportation schedules with the IOP transportation team.
• Monitor attendance and follow up with patients who miss scheduled treatment days.

• Assist providers during weekly psychiatric rounds.
• Review insurance eligibility, authorizations, and recertifications with Utilization Review as needed.
• Educate referral facilities on Medicare, Medicaid, and commercial insurance criteria for IOP admission.
• Maintain referral tracking logs and report weekly referral metrics to administration.
• Participate in community education presentations focused on geriatric behavioral health, depression, anxiety, dementia-related behaviors, and caregiver support.
• Serve as the primary liaison between referral sources and the hospital to facilitate timely admissions and continuity of care.

Freedom Behavioral Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.