Free People Social Media Content Coordinator

Role Summary

Free People is looking for a Social Media Content Coordinator for the Collection business to aid and grow our presence on TikTok, Pinterest, and YouTube Shorts, lead social-first video content creation, and build compelling insight decks to inform strategy.

This role is ideal for someone who understands how to translate trends into brand-right content across video platforms, has a strong editing eye, and enjoys turning data into actionable recommendations. You’ll have space to shape voice, tone, and performance on emerging and fast-moving channels.

This role is based in Philadelphia, PA.

Role Responsibilities

TikTok, Pinterest & YouTube Shorts Ownership: 

• Aid the team in the full content lifecycle across TikTok, Instagram Reels, Pinterest, and YouTube Shorts — from proposed new strategies and creative development to publishing and post analysis.
• Produce and publish short-form video that is trend-aware, brand-right, and engaging across each unique platform
• Monitor trends and propose agile content opportunities in real time
• Act as platform expert for short-form video — staying ahead of features, algorithm shifts, and community culture

Video Editing & Content Production: 

• Independently shoot, edit, and deliver mobile-first content for short-form video platforms
• Utilize trending audio, transitions, motion text, captions, and platform-native effects to polish content
• Collaborate with creative and influencer teams to bring larger campaign narratives to life in video-first ways
• Maintain a content library of reusable clips, footage, and B-roll to support rapid editing needs
• Be present on set for all photoshoots to capture BTS, B-Roll, and Social Content
• Collaborate with all members of the social team to brainstorm and create content across all social channels

Reporting & Recap Decks:

• Own weekly/monthly performance reporting across TikTok, Pinterest, Instagram, and YouTube Shorts
• Build visually polished and insightful recap decks highlighting wins, performance trends, and next steps
• Recommend content and strategy optimizations based on both quantitative data and qualitative observations

UGC Site Integration & Community Management:

• Work with influencer and paid social team to manage UGC carousel population on site
• Have an eye for content curation to pull best performing imagery
• Monitor and engage with comments, mentions, and DMs across Instagram, TikTok, Facebook, and other social platforms in real time.
• Proactively spark conversations, amplify UGC, and surface high-impact community content or messages to the broader team.

Role Qualifications

• 1-2 years of hands-on experience in social media, with a strong emphasis on short-form video content creation and channel management
• Proven ability to ideate, shoot, and edit compelling content for TikTok, Instagram Reels, Pinterest, and YouTube Shorts
• Deep understanding of social-first storytelling, platform trends, and creator culture
• Proficiency in editing tools like CapCut, Adobe Premiere, Canva, and in-app editing suites
• Strong analytical skills and comfort pulling insights from platform-native and third-party tools
• Excellent communication, time management, and attention to detail
• Bachelor’s degree in Marketing, Communications, Media Production, or a related field preferred
• Experience in Fashion, Wellness, or Lifestyle Verticals is a plus

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.