What are the responsibilities and job description for the Free People Paid Social Coordinator position at Free People?
Free People is hiring a Paid Social Marketing Coordinator. In this role, you will support the Social Media Manager on the day-to-day management of Free People & FP Movement social media marketing programs including paid programs across Facebook, Instagram, Pinterest, Tik Tok, Snapchat & Reddit. This person will partner with cross-functional teams at Free People to understand the business and react to trends to drive top line revenue at a profitable ROAS. This position is also responsible for driving tactical strategies that align with brand goals and reporting on performance to greater Marketing teams..
Role Responsibilities
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
Role Responsibilities
- Execute paid social campaigns across a variety of platforms
- Assist with campaign management and reporting across the global Free People program
- Be in-the-know of program performance and bring strategic optimizations to weekly team meeting
- Partner closely with Organic Social and Graphic Design teams to create and manage assets
- Work cross-functionally with Influencer and Organic Social teams to manage paid content programs
- Partner with Creative, Brand Marketing and Social Media teams on monthly campaign planning and execution
- Monitor the competitive landscape and keep the team informed on industry and platform news
- Partner closely with Digital Analytics team on reporting requests and test measurement
- Support new platform launches to further grow the channel
- 1-2 years of digital marketing experience at a retailer or agency
- Knowledge of main social platforms (Facebook, Instagram, Tik Tok, Pinterest, Twitter & Snapchat)
- Ability to analyze marketing campaigns, determine measurable results and present recommendations and learnings
- Experience both developing and executing digital marketing strategies and tactics
- Data, technical focused individual with web analytics experience (Google Analytics experience preferred)
- Ability to be organized, task-oriented and work in a fast-paced environment
- Photoshop and Adobe Creative Suite experience a plus!
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
