Free People Digital Marketing Associate

Free People is looking for a motivated Digital Marketing Associate. The ideal candidate is proactive and detail-oriented and will play a key role in the execution and growth of our email program. The Associate is responsible for managing and executing email campaigns to more than 2 million customers across multiple business units and initiatives. This role sits within the Free People Digital Team, a cross-functional group that manages Free People’s direct to consumer business and includes Analytics, Consumer Insights, Content, Marketing and UX. Our integrated team structure and culture of professional development will provide opportunities for team-oriented individuals wanting to pursue a career in email and digital marketing.

Role Responsibilities

• Code, set up, QA, and deploy marketing & trigger email campaigns for the brand
• Manage multiple email calendars, liaise with other marketing planning calendars
• Communication lead for Merchandising, Graphic Design, Brand and URBN IT teams to ensure timely delivery of all email campaigns daily
• Execute audience segmentation within marketing and trigger funnels
• Identify and proactively triage issues within the ESP; lead trouble-shooting communication with external and internal partners
• Maintain email performance reporting; evaluate performance and optimize strategy
• Contribute to weekly and monthly channel performance deliverables to leadership
• Attend relevant meetings to understand business needs
  
  

Role Qualifications

Knowledge, Skills and Abilities:

• A curiosity about email and digital marketing
• Effective time and project management, and organization skills
• Proven ability to balance multiple projects and priorities at once
• Ability to quickly adapt to last minute business needs
• Excellent attention to detail and quality assurance capabilities
• Clear communication style
• Ability to collaborate and build relationships across different groups
• Ability to prioritize responsibilities
• Demonstrated experience with marketing performance data
• Strong knowledge of Excel and Google Suite
• Ability to learn new concepts and software applications quickly
• Positive attitude, passion for the Free People brand
  
  

Education and Experience

• Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field
• 2-3 years of experience in marketing
• Salesforce, Bluecore or other ESP experience preferred
• Prior experience in executing email campaigns preferred
• Knowledge of HTML a plus
• E-commerce experience and interest in retail preferred
  
  

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.