What are the responsibilities and job description for the Manager, Event & Programming, Hospitality & Guest Experience position at Free Association Live?
Position: Senior Manager, Event & Programming, Hospitality & Guest Experience
Location: On-site in New York, NY
Availability: Full-Time including nights and weekends
Salary Range: $75,000-$85,000 base annual salary plus commission
Reports to: Assistant Director (F&B), Hospitality & Guest Experience
About The Company
Originally inspired by the hit film franchise, Magic Mike Live has evolved into a global entertainment phenomenon. Designed as a "360-degree" dance and acrobatic spectacle, Magic Mike Live reimagines the traditional male revue for a modern audience. The production combines world-class choreography, live music, and specialized technical design to create an atmosphere that is equal parts exhilarating, sophisticated, and empowering. Magic Mike Live is the flagship immersive production of Free Association Live (FA Live).
FA Live is a next-generation live entertainment company, producing performances ranging from intimate immersive experiences to global touring spectacles.
FAL currently oversees the global expansion of Magic Mike Live, which has entertained over 2 million guests from 70 countries with over 6,000 performances across its Las Vegas and London experiences and past engagements in Miami, Dallas, and Berlin since debuting in 2017. Beyond Magic Mike, FAL develops original, IP-driven live experiences across dance, music, and immersive storytelling.
Bringing heart, humor, and world-class storytelling to every performance, each FAL experience is designed to move people, set a standard of excellence, and defy expectations of what live entertainment can be.
For New York City, Magic Mike Live partnered with Authentic Hospitality, a New York City based hospitality group behind some of the city’s most revered venues (Pebble Bar, Jac’s on Bond, Ray’s), to create Greenlight Lounge, a cocktail experience that will sit adjacent to the theatre. Welcoming guests for drinks and bites pre and post show, Greenlight at Magic Mike Live will bring Authentic’s trademark quality, creativity and originality to an iconic environment.
Position Overview
This Senior Event & Programming Manager position oversees the booking and coordination of both programming events and event sales that occur at Magic Mike Live and Greenlight Lounge, located in the heart of Times Square at 47th Street and 8th Avenue.
The Senior Event & Programming Manager is responsible for event sales and all related duties: event prospecting, revenue strategy, logistics planning, and client communication. Additionally this person is responsible for conveying event details to the internal operations team and ensuring that events are planned in a manner that operations can execute. There will also be planning of events that are done for marketing or programming purposes.
The position will handle event booking and planning from start to finish, working alongside an in-house operations team to execute the event. As the primary point of contact for all events, the position will coordinate details with the event clients, and collaborate closely with Food & Beverage, Building Operations, Security, Production, Marketing, and Technology teams to deliver seamless, integrated guest experiences.
Key Responsibilities
Primary duties include, but are not limited to, the following:
The requirements listed above are representative of the minimum knowledge, skills, and abilities required to perform this position successfully. To perform this job, the employee must be able to carry out each essential function satisfactorily.
A review of this job description has excluded marginal functions that are incidental to the performance of essential job duties. All duties described herein are considered essential job functions.
This job description does not state or imply that these are the only duties to be performed. Employees may be required to perform additional job-related duties as assigned by their supervisor, consistent with business needs.
What We Offer
Location: On-site in New York, NY
Availability: Full-Time including nights and weekends
Salary Range: $75,000-$85,000 base annual salary plus commission
Reports to: Assistant Director (F&B), Hospitality & Guest Experience
About The Company
Originally inspired by the hit film franchise, Magic Mike Live has evolved into a global entertainment phenomenon. Designed as a "360-degree" dance and acrobatic spectacle, Magic Mike Live reimagines the traditional male revue for a modern audience. The production combines world-class choreography, live music, and specialized technical design to create an atmosphere that is equal parts exhilarating, sophisticated, and empowering. Magic Mike Live is the flagship immersive production of Free Association Live (FA Live).
FA Live is a next-generation live entertainment company, producing performances ranging from intimate immersive experiences to global touring spectacles.
FAL currently oversees the global expansion of Magic Mike Live, which has entertained over 2 million guests from 70 countries with over 6,000 performances across its Las Vegas and London experiences and past engagements in Miami, Dallas, and Berlin since debuting in 2017. Beyond Magic Mike, FAL develops original, IP-driven live experiences across dance, music, and immersive storytelling.
Bringing heart, humor, and world-class storytelling to every performance, each FAL experience is designed to move people, set a standard of excellence, and defy expectations of what live entertainment can be.
For New York City, Magic Mike Live partnered with Authentic Hospitality, a New York City based hospitality group behind some of the city’s most revered venues (Pebble Bar, Jac’s on Bond, Ray’s), to create Greenlight Lounge, a cocktail experience that will sit adjacent to the theatre. Welcoming guests for drinks and bites pre and post show, Greenlight at Magic Mike Live will bring Authentic’s trademark quality, creativity and originality to an iconic environment.
Position Overview
This Senior Event & Programming Manager position oversees the booking and coordination of both programming events and event sales that occur at Magic Mike Live and Greenlight Lounge, located in the heart of Times Square at 47th Street and 8th Avenue.
The Senior Event & Programming Manager is responsible for event sales and all related duties: event prospecting, revenue strategy, logistics planning, and client communication. Additionally this person is responsible for conveying event details to the internal operations team and ensuring that events are planned in a manner that operations can execute. There will also be planning of events that are done for marketing or programming purposes.
The position will handle event booking and planning from start to finish, working alongside an in-house operations team to execute the event. As the primary point of contact for all events, the position will coordinate details with the event clients, and collaborate closely with Food & Beverage, Building Operations, Security, Production, Marketing, and Technology teams to deliver seamless, integrated guest experiences.
Key Responsibilities
Primary duties include, but are not limited to, the following:
- Oversees private event bookings from start to finish for the Magic Mike Live theater and Greenlight Lounge
- Handles day to day leads and inquiries, conducts site visits, handles contracting and deposit payments and oversees successful set up and execution of events according to pre detailed BEO
- Maintains rolodex of contacts in New York and actively prospecting new business. Attends industry and other events to network and bring in new clients
- Helps to conceptualize and ideate on programming ideas and events
- Is interested in the entertainment and performing arts industry and works to participate/network in it within New York City
- Creates BEOs and contracts for programming events
- Plans events from start to finish: answers event leads, handles contracts and deposit execution and ensures event operations have the necessary information and resources needed to execute the event successfully
- Takes ownership of a prospecting plan to drive private event business in low season and capture business in high season. Identifies key growth areas and creates initiatives plan to target them
- Understands Tripleseat booking platform, keeps it updated and provides training on it for team members
- Has financial literacy of private and programming events: generates monthly revenue reports and bi weekly forecast reports, ensures events are scrubbed prior being closed out and assists the operations team with any financial questions they have
- Identifies and works with local, national and international potential clients to drive private event bookings. An example would be maintaining an understanding of NYFW, Frieze Art Week, Tech Week and the like
- Make sure that insurance, legal, health and safety obligations are followed
- Post event follows up with the client for feedback and to provide the final receipt/answer any last payment questions.
- Train on and understand Spectrix for group bookings and capitalize on potential group event sales
- 5 years of proven experience as an Event Manager
- Experience with programming and cultural management is a plus
- Interest in the entertainment and performance industry, past work experience is a bonus
- Previous project management experience
- Sees something through from start to finish
- Appreciation for and understanding of the of food and beverage industry
- Have the ability to generate reports, write briefs and carry out various admin tasks
- Be a team player with strong leadership skills
- Customer-service orientated
- Excellent organizational skills
- Stays calm when the pressure hits
- Evening, weekend and holiday availability required
- Role requires extended periods of standing and walking, light lifting, and navigating stairs
The requirements listed above are representative of the minimum knowledge, skills, and abilities required to perform this position successfully. To perform this job, the employee must be able to carry out each essential function satisfactorily.
A review of this job description has excluded marginal functions that are incidental to the performance of essential job duties. All duties described herein are considered essential job functions.
This job description does not state or imply that these are the only duties to be performed. Employees may be required to perform additional job-related duties as assigned by their supervisor, consistent with business needs.
What We Offer
- A one-of-a-kind work environment at one of New York City’s most exciting live entertainment destinations.
- Employee benefits package including health, dental, and vision coverage.
- Discounted tickets for friends and family.
- A culture built on inclusivity, respect, and fun.
Salary : $75,000 - $85,000