Brand Manager, New World Wines

Frederick Wildman & Sons

Pursuing the vision of our namesake founder, Frederick Wildman and Sons is dedicated to

sourcing, distributing and marketing the world's finest wines and spirits to provide profit

to our partner suppliers and distributors, a livelihood for our employees and pleasure to

wine and spirits lovers throughout the United States.

Purpose:

Reporting to the Marketing VP, the Brand Manager for New World Wine will lead key

activities and support the development and execution of annual brand plans for assigned

portfolio. As a hub for brand strategy, this position is both hands-on and strategic,

requiring extensive communication and coordination to ensure all stakeholders are

aligned to achieve strategic benchmarks.

Responsibilities:

• Support the Marketing team in development of long-term strategies and annual

brand plans for assigned portfolio.

• Facilitate and manage day-to-day communication with brand ownership to

effectively develop strategies that incorporate the realities of the US market and the

priorities of suppliers.

• Act as main brand liaison with national sales force, collaborating to ensure key

strategies and initiatives are implemented in the field and sharing feedback on

strategy and market conditions to marketing leadership and global brand teams.

• Develop and execute communication and engagement activities for the brand

(including, but not limited to, consumer events, video and static communications

campaigns, public relations, digital campaigns, content strategy and asset

development).

• Lead engagement brand activities including, but not limited to, project

management, on-time, in-full delivery on essential communication and content

assets, adaptation of communication, and execution of in-market events.

• Lead creation of assets and content that will enable the brand to maximize targeted

marketing initiatives in collaboration with outside agencies, supplier partners and

internal cross functional teams.

• Interpret customized research and trade resources to identify key insights that will

drive strategic planning

• Research and identify new opportunities to expand brand market share

Skills and Qualifications:

• Bachelor's degree in Marketing or related field

• 2-5 years of wine and spirits marketing experience

• Significant experience in communication, social and content development

• Direct experience leading creative/technical agencies and media partnerships

• Experience developing and launching new products

• Strong time management and prioritization skills

• Self-motivated and solutions-oriented

• Passion to learn and use digital analytics tools

• 1:.xpenence with mu1t1cu1tura1 campaigns 1s a plus

• VIP/ iDIG and/or Nielsen skills a plus

• Cultural awareness with the ability to adapt communication style as needed

Salary Range:

$95k - $105k