What are the responsibilities and job description for the Regional Sales Manager position at Fraza / Vitan Equipment?
We're hiring a hands-on Regional Sales Manager to lead our Michigan material handling sales team — someone who's just as comfortable in the field closing deals as they are reviewing pipeline data. You'll work side-by-side with your team across four branches, drive market share growth, and build a high-performance culture that wins long-term.
What you'll do
• Get in the field with your reps — riding along, joining key meetings, and modeling what great selling looks like
• Own territory KPIs: revenue growth, pipeline health, product mix, and market share across forklifts, rentals, service, and aftermarket
• Coach and develop your team through regular deal reviews, skills training, and best practice sharing across branches
• Step in to help close strategic and complex opportunities — you're a player-coach, not just a manager
• Drive product share growth throughout Michigan by identifying whitespace and expanding existing accounts
• Partner with operations, service, and leadership to deliver a seamless customer experience
What we're looking for
• 5 years of B2B sales experience — material handling, industrial equipment, or construction strongly preferred
• 3 years leading an outside sales team with a track record of hitting revenue goals
• Comfortable spending significant time in the field across a multi-branch Michigan territory
• Proven ability to develop talent, implement best practices, and build accountability into team culture
• Strong CRM discipline and data-driven approach to pipeline management and forecasting
• A natural coach and communicator who leads by example — not from behind a desk
Who We Are:
Fraza and Vitan Equipment is a full-service material handling business with over 300 skilled employees across Michigan and New Jersey. Partnering with Matthai Material Handling, we now also service Pennsylvania and Maryland. Our team uses innovative equipment and processes to push your business forward and increase efficiency. We're always on the lookout for talented individuals to join our team and grow their careers in a challenging but positive environment. Apply now to become part of our dynamic team!