What are the responsibilities and job description for the Marketing Manager position at Frank's AC?
Description:
The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies to promote our HVAC, Plumbing, Electrical, and Gas services. This role requires a combination of strategic thinking, creativity, and analytical skills to drive brand awareness, generate leads, and increase sales.
Key Responsibilities:
- Develop and execute comprehensive marketing plans aligned with business objectives.
- Conduct market research to identify target audiences and understand customer needs.
- Develop and manage marketing campaigns across various channels (digital, social media, print, etc.).
- Analyze marketing campaign performance and adjust strategies accordingly.
- Manage marketing budget and allocate resources effectively.
- Build and maintain strong relationships with internal and external stakeholders.
- Oversee brand development and management.
- Collaborate with sales and product development teams to ensure alignment with marketing efforts.
- Measure and report on marketing performance metrics.
- Bachelor's degree in marketing, business administration, or related field.
- Minimum of 5 years of experience in marketing or related field.
- Strong understanding of marketing principles and strategies.
- Proficiency in marketing analytics and reporting tools.
- Excellent communication and interpersonal skills.
- Strong leadership and team management abilities.
- Creative and innovative thinking.
- Must pass a drug test.