What are the responsibilities and job description for the Senior Copywriter position at Frank & Eileen?
The Company
Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank & Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California.
The Role
Frank & Eileen is seeking a Senior Copywriter to join our growing marketing & creative team. This role is ideal for a strategic, performance-minded writer who understands how to balance brand storytelling with business results. You will play a critical role in shaping and executing copy that drives engagement, conversion, and customer connection across every touchpoint of the brand. This role requires a writer who is both analytical and creative — someone who respects brand voice and integrity while deeply understanding how to optimize messaging to drive CTR, conversion, and measurable performance.
Responsibilities
Salary Range of $90,000-$110,000 annually
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
90,000 - 110,000 USD per year (Frank & Eileen HQ)
Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank & Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California.
The Role
Frank & Eileen is seeking a Senior Copywriter to join our growing marketing & creative team. This role is ideal for a strategic, performance-minded writer who understands how to balance brand storytelling with business results. You will play a critical role in shaping and executing copy that drives engagement, conversion, and customer connection across every touchpoint of the brand. This role requires a writer who is both analytical and creative — someone who respects brand voice and integrity while deeply understanding how to optimize messaging to drive CTR, conversion, and measurable performance.
Responsibilities
- Write high-performing copy across email, SMS, organic and paid social, digital marketing, website, and retail channels
- Develop copy that drives engagement, click-through rate, and conversion while maintaining Frank & Eileen’s distinctive brand voice
- Lead, mentor, and inspire another copywriter, ensuring high standards of creativity and performance
- Partner closely with marketing, creative, growth, and merchandising teams to support campaign launches and product storytelling
- Optimize messaging for performance marketing channels, including paid social and digital advertising
- Lead SEO-informed copywriting for site (including product descriptions) and content marketing initiatives
- Analyze performance metrics and continuously refine copy to improve conversion and engagement
- Translate campaign strategy into compelling, customer-focused messaging across all channels
- Contribute to the evolution and consistency of the Frank & Eileen brand voice
- Write retail-facing copy including in-store signage, storytelling, and brand messaging
- Ensure all copy aligns with the brand guidelines and delivers consistent messaging across all platforms
- 8–10 years of copywriting experience, with strong performance marketing exposure, ideally within fashion, lifestyle, or premium consumer brands
- Proven experience writing copy that drives measurable results (CTR, conversion, engagement)
- Experience writing across email, SMS, paid and organic social, digital advertising, and website
- Strong understanding of SEO best practices
- Ability to balance brand storytelling with performance-driven copy Data-informed mindset with the ability to interpret performance insights
- Strong collaboration skills and comfort working cross-functionally with marketing and creative teams
- Exceptional attention to detail and editorial standards
- Familiarity with project management tools. Asana and AirTable are a plus
- Experience managing and mentoring others
- This role is currently hybrid based in downtown LA and will transition to in-office at our new campus in Playa Vista, opening in January 2027
Salary Range of $90,000-$110,000 annually
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
- Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.
90,000 - 110,000 USD per year (Frank & Eileen HQ)
Salary : $90,000 - $110,000