Marketing Coordinator

Job Description

Frank Darling is a female-founded fine jewelry brand making custom engagement rings feel exciting, personal, and refreshingly human. Known for our modern design and sustainability-minded approach, we've been featured in Vogue, WSJ, Bloomberg, Glossy, and more.

We're looking for a highly organized, detail-oriented Marketing Coordinator to support the day-to-day operational engine behind our marketing efforts. This role is central to keeping our photoshoots, website, events, and campaigns running smoothly. You'll work cross-functionally with photography, production, graphic design, gemology, and tech teams to ensure the right pieces, assets, and details are in the right place at the right time.

This is a great fit for someone who thrives on logistics and follow-through, enjoys variety across creative and operational work, and wants exposure to every part of a marketing team's engine.

Key Duties and Responsibilities:

Sample Management for Marketing Photoshoots

• Manage samples for 3 major photoshoots per year, and quarterly seasonal edits
• Own the end-to-end sample process for all marketing photoshoots: outlining which jewelry pieces are needed based on creative briefs and shot lists
• Coordinate with the gemology team on stone sourcing and availability
• Create and manage purchase orders in Shopify for sample production
• Track delivery timing across teams (gemology, CAD, production) to ensure samples are ready ahead of shoot dates
• Calculate and track sample costs
• Manage PR gifting sample orders
  
  

Website & DAM Management

• Tag and organize assets in the Digital Asset Management (DAM) system
• Update landing pages, gift guides and make ad hoc website updates as needed
  
  

Event Organization

• Plan and coordinate logistics for marketing events and activations across showrooms
  
  

Asset Resizing

• Resize social and paid media assets across platforms and formats to support graphic design and paid media needs
• Maintain the shared asset tracker to keep resized/refreshed creative organized and easy for the team to locate
  
  

Activation Support

• Provide hands-on support for marketing activations, from in-showroom moments to broader campaign executions
  
  

Strategic Support

• Conduct competitor research to inform brand and campaign strategies
• Contribute to campaign and content ideation
  
  

Requirements and Experience:

• 1–3 years of experience in marketing, operations, or a related coordination-heavy role
• Exceptional organizational skills and follow-through; comfortable managing multiple timelines and stakeholders at once
• Strong communication skills and comfort coordinating across teams (production, design, gemology, e-commerce)
• Detail-oriented with a knack for logistics and process
• Comfortable with (or eager to learn) tools like Shopify, DAM platforms, and basic asset editing/resizing tools
• Interest in jewelry, e-commerce, or fine goods a plus
• Bachelor's degree or equivalent experience
  
  

Job Details:

• Full-time on-site role located in New York City
• Sits within the Marketing team, reporting to the Director of Marketing
• Salary: $50–60K
  
  

Benefits:

• Equity Compensation. Every Frank Darling team member receives a stock option package to share in the company's upside.
• Insurance. Medical, dental, and vision insurance kicks in on the first day of your 2nd month!
• 401k. Optional 401k program.
• Paid Time Off. Flexible, unlimited paid time off policy enables motivated, goal-oriented team members to recharge
• Disability and Life Insurance.
• Pre-Tax Commuter Benefits.
• Employee Discounts. A generous discount program for you, your friends, and your family to make it easy to wear and gift Frank Darling.