Mid-Market Account Executive

Description

Who is FranConnect?

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For 25 years, the FranConnect AI-powered platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Iconic brands such as Bojangles, Capriotti’s, Gold’s Gym, Neighborly, and Papa John's rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability. Backed by private equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada. For more information on FranConnect, visit www.franconnect.com.

Why You Should Join Us

At FranConnect, we believe that great companies are built on great cultures. Our team is passionate, collaborative, and driven by a shared mission: to empower franchise and multi-location businesses with the tools they need to thrive. We foster an environment where innovation, transparency, and continuous learning are at the core of everything we do. Employee growth and well-being matter to us, and we take pride in cultivating a workplace where every voice is heard, ideas are valued, and contributions make a real impact. Joining FranConnect means being part of a company that not only values its people but also plays a crucial role in shaping the future of franchising and multi-location businesses. If you’re looking for a place where you can grow, contribute meaningfully, and be part of something bigger, we’d love to have you on our team!

Overview Of The Role

Are you an unstoppable prospector with a fire to win and the drive to outwork the competition? We’re looking for a Mid-Market Account Executive who thrives in the hunt — someone eager, gritty, and relentlessly focused on opening doors and closing deals.

In this role, you’ll own a high-impact territory selling into mid-market franchise brands across verticals including quick-service food & beverage, home services, fitness, personal care, and more. You’ll connect with founders, C-suite leaders, and franchise development executives and position FranConnect as a trusted partner to future-proof their operations and accelerate their growth. Success in this role requires a balance of strategic thinking and tactical execution, with the ability to educate prospects on the value of an integrated AI-first SaaS solution that drives measurable business outcomes for new customers.

If you bring a winner’s mentality, love building pipeline from scratch, and get energized by proving what’s possible month after month, this is your opportunity to join an industry leader and make a meaningful impact.

What You'll Do

• Own the full sales cycle from outbound prospecting to deal closure, achieving monthly, quarterly, and annual revenue targets.
• Work assigned territory to build robust pipeline in order to achieve quota. This requires prospecting and outreach to potential new business.
• Conduct effective discovery meetings and product demos to understand customer requirements and pain points and translate them into compelling solutions that create value for the customer.
• Learn how to develop and execute customer cultivation strategies for target territory.
• Gain understanding of full product stack, pricing packages, and go-to-market strategy to sell to customer base.
• Act as a corporate sales liaison between customers and FranConnect.
• Attend trade shows, conferences, and other industry events to get in front of the customer base and to grow your understanding of the franchising industry and what our customers need.
• Maintain accurate and clean SalesForce hygiene to ensure proper forecasting, organize prospecting activities and keep track of sales tasks and milestones.
• Develop and maintain strong customer business relationships throughout the entire buying cycle.
• Attend all daily, weekly, and/or monthly sales meetings as applicable.
• Participate in any other departmental or cross-departmental projects or assignments as needed.
  
  

Requirements

Who You Are

• Full sales cycle management in SaaS is REQUIRED - please do not apply if you have not successfully met quota at a minimum of two different SaaS product companies.
• A heavy prospector who thrives in outreach-driven roles and isn’t afraid to build your own leads. Can speak to, show, demonstrate consistent sales quota achievement in last 2 years.
• Competitive, hungry, and motivated by hitting (and beating) your goals (we are looking for quota attainment metrics on your resume).
• Has an Entrepreneurial-spirit.
• You are excited about AI and are comfortable using it and talking about it.
• Prefers selling value vs. selling a product.
• You are eager to be successful and demonstrates capabilities to "do what it takes" to get the job done.
  
  

Minimum Qualifications

• 5 years of relevant full sales cycle selling experience.
• Must have demonstrated experience selling into mid-market or enterprise customer base.
• Can produce at least 70% of your own pipeline/leads through prospecting.
• Experience selling a multi-modular / multi-product tech stack that solves more than one pain point.
• Experience selling throughout the business chain from lower-to-executive levels.
• Experience with consultative sales approach and can speak to sales methodologies used in past roles.
• Goal-oriented and problem-solving abilities.
• Undergraduate degree required, or equivalent in experience.