General Manager - Tampa

FRAME is a modern fashion brand celebrated for its refined aesthetic and effortless approach to everyday dressing. Since its founding in 2012, FRAME has become synonymous with contemporary luxury rooted in quality craftsmanship and cultural relevance.

Bridging California’s ease and Parisian sophistication, FRAME draws inspiration from the worlds of fashion, art, design, and lifestyle creating collections that capture a timeless yet modern sensibility. Beyond fashion, the world of FRAME continues to expand through meaningful cultural collaborations from hotels to auction houses, establishing the brand as a destination where style, creativity, and culture intersect.

Today, FRAME is recognized globally for its ready-to-wear, denim, and accessories, with more than 20 stores across North America, Europe, and Asia, and distribution through leading department stores and boutiques worldwide.

Role Overview:

Reporting to the Regional Manager, the General Manager will be directly responsible for the overall management and success of all store employees of their FRAME store location.

Responsibilities:

• Represents the brand and ensures team members are embodying brand spirit in all interactions with customers and peers.
• Responsible for the success and results within all areas of the store.
• Ensures store is operating in a fiscally responsible manner and with integrity.
• Demonstrates product knowledge and passes on this knowledge to the sales staff.
• Formally and informally conducts market research and competitor analysis.
• Ensures all employees provide excellent customer service and experience at all times.
• Develops and motivates Retail Associates to meet store goals.
• Leads team through changes and challenges.
• Identifies, creates and manages the execution of all store business plans that drive performance results and maximizes business opportunities.
• Monitors daily, weekly, and monthly sales goals of each team member and provides regular feedback, coaching and counseling on performance.
• Builds customer loyalty through in store experience.
• Works closely with buying teams to advise on product assortment and displays based on customer demographics/market.
• Leads the recruitment, onboarding, training and development of all staff.
• Works with the HR Manager to process all new hire paperwork, status changes, departures, etc.
• Educates and follows company policies and procedures including store safety standards, back of house standards, stock, sales and HR policies.
• Builds and maintains good communication with corporate team members.
• Creates store schedule ensuring adequate floor coverage at all times and approves all hours for payroll processing.
• Ensures cash handling and register procedures are maintained and executed accurately at all times.

Skills & Qualifications:

• Must have a minimum of 5 years specialty Retail Management experience.
• Experience working in a commissioned based sales environment.
• Ability to drive sales and grow business.
• Experience motivating, leading and developing a team.
• Luxury or contemporary management experience preferred.
• Ability to prioritize and multitask.
• Passionate about customer service and selling.
• Solution oriented with a strong business acumen and corporate exposure.

Physical Requirements:

• Extended periods of standing and walking, up to 8 hours per day.
• Regular bending, reaching, and occasional step ladder use to support store operations.
• Lifting, carrying, and moving up to 25 pounds regularly and up to 50 pounds occasionally.
• Manual dexterity required to operate standard office and retail equipment, including computers, POS systems, phones, and printers.
• Visual acuity to inspect merchandise, signage, and the overall store environment.
• Clear and effective communication in person and over the phone.