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Assistant General Manager - Dallas

FRAME
Dallas, TX Full Time
POSTED ON 4/8/2026
AVAILABLE BEFORE 5/6/2026

FRAME is a modern fashion brand celebrated for its refined aesthetic and effortless approach to everyday dressing. Since its founding in 2012, FRAME has become synonymous with contemporary luxury rooted in quality craftsmanship and cultural relevance.


Bridging California’s ease and Parisian sophistication, FRAME draws inspiration from the worlds of fashion, art, design, and lifestyle creating collections that capture a timeless yet modern sensibility. Beyond fashion, the world of FRAME continues to expand through meaningful cultural collaborations from hotels to auction houses, establishing the brand as a destination where style, creativity, and culture intersect.


Today, FRAME is recognized globally for its ready-to-wear, denim, and accessories, with more than 20 stores across North America, Europe, and Asia, and distribution through leading department stores and boutiques worldwide.


Role Overview:


Reporting to the General Manager, the Assistant General Manager will be responsible for assisting with the overall management and success of all store employees of the FRAME store location.


Responsibilities:


  • Represents the brand and ensures team members are embodying brand spirit in all interactions with customers and peers.
  • Ensures store is operating in a fiscally responsible manner and with integrity.
  • Demonstrates product knowledge and passes on this knowledge to the sales staff.
  • Formally and informally conduct market research and competitor analysis.
  • Ensure all employees always provide excellent customer service and experience.
  • Assists with the development of all Retail Associates, motivating them to meet store goals.
  • Helps to Identify, create and manage the execution of all store business plans to drive performance results and maximize business opportunities.
  • Monitors daily, weekly, and monthly sales goals of each team member and provides regular feedback, coaching and counseling on performance.
  • Builds customer loyalty through store experience.
  • Works closely with buying teams to advise on product assortment and displays based on customer demographics/market.
  • Partners with the General Manager to lead the recruitment, onboarding, training and development of all staff.
  • Works with the HR Team to process all new hire paperwork, status changes, departures, etc.
  • Educates and follows company policies and procedures including store safety standards, back of house standards, stock, sales and HR policies.
  • Builds and maintains good communication with corporate team members.
  • Helps to generate the store schedule to always ensure adequate floor coverage and approves all hours for payroll processing.
  • Monitors cash handling and register procedures. Ensure they are always maintained and executed accurately.


Skills & Qualifications:


  • 4 years specialty Retail Management experience.
  • Experience working in a commissioned based sales environment.
  • Ability to drive sales and grow business.
  • Experience motivating developing a team.
  • Luxury or contemporary management experience preferred.
  • Ability to prioritize and multitask.
  • Passionate about customer service and selling.
  • Solution oriented with a strong business acumen and corporate exposure.


Physical Requirements:


  • Ability to stand and walk for extended periods of time (up to 8 hours).
  • Ability to bend, reach, and move about the sales floor and stockroom frequently.
  • Ability to climb ladders or stairs as needed for visual merchandising and stock management.
  • Ability to lift, carry, or otherwise move objects weighing up to 25 pounds.
  • Manual dexterity required for handling merchandise, operating POS systems, and performing operational tasks.
  • Visual acuity to maintain store presentation standards and complete transactions accurately.

Salary.com Estimation for Assistant General Manager - Dallas in Dallas, TX
$43,967 to $68,401
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