Director, Marketing Analytics

Under the supervision of the Executive Director Analytics & Optimization, the incumbent is responsible for staff training, managing, and directing the activities of all the various levels of the marketing analytics team. Responsible for spearheading high-level improvement efforts to optimize marketing efforts and the analyses related to the continuous improvement of marketing (loyalty program, direct marketing, email marketing, player development, junkets, brand, e-commerce, etc.) and the direct/indirect impact to other operating areas. Bachelor degree required in data science, computer science, statistics, mathematics, economics, finance, business, or applied sciences. Hospitality, Leisure, Gaming, and Consumer related experience required. Previous experience in a resort casino in direct marketing, FP&A, or analytics role required. Must possess at least 3 years of management experience leading a team in a similar role. 2 years of experience in database marketing or database marketing analytics in a casino environment. 5 years of experience with user technology analytical tools, including SAS, R, Python, SQL and decision support systems. Experience with data visualization software similar to Tableau, PowerBI, or SAS Visual Analytics. Must be able to manage & direct people effectively and efficiently. Must have excellent communications skills and the ability to present data in terms that are relevant and actionable. Must have the ability to synthesize information into meaningful conclusions and recommendations. Must display good interpersonal skills and have a positive cooperative attitude with both internal and external customers. Must be able to work with other areas of the operation. Must have the ability to balance multiple concurrent projects with varying degrees of priority, as well as working independently on projects from conception to completion. Must have the ability to complete tasks within tight timelines. Position is on-site.

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