Marketing Database Specialist

SUMMARY: 

Responsible for assisting in the management of marketing databases.   

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: 

• Performs data mining and queries of the database.
• Prepares data files for importing and/or exporting.
• Adjusts database settings as directed.
• Performs database integration and data manipulation of player databases(s).
• Ensures the database includes only active and mailable accounts by developing daily audits, developing and implementing data entry standards.
• Identifies and/or runs mailing lists (direct mail and email) as required from the database(s).
• Provides consistent database activity status reports.
• Assists in providing support and input into all marketing and operational projects related to database.
• Identifies inactive guests in the club database.
• Maintains an effective database by periodically purging or cleaning up inactive or duplicate accounts.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.  They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

Promotes the following within the department and among all employees:

• Creates an atmosphere of fun for all casino guests.
• Encourages mutual respect, dignity and integrity with all employees, by setting positive examples at all times.

QUALIFICATION REQUIREMENTS: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.   The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

A combination of an Associate or Bachelor’s degree in Marketing and two years of Casino Database Marketing experience are preferred.

SPECIAL QUALIFICATIONS:

Must possess excellent communication, organizational and analytical skills.  Knowledge of database marketing and reporting programs and systems required, including Access, Excel and relational database systems.  Must be numbers-oriented and computer literate, with database and software skills.

This position requires a Level 4 Gaming License.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents.  Ability to respond to common inquiries from other employees or guests. 

MATHEMATICAL SKILLS:

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. 

REASONING ABILITY:

Ability to apply common sense reasoning to variety of situations.

PHYSICAL DEMANDS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear.  The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls.  The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, kneel, crouch or crawl.   

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.  A casino environment is typically smoky.