What are the responsibilities and job description for the Digital Marketing Manager position at Four Seasons Hotel and Residences New Orleans?
About Four Seasons
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Riverfront luxury in one of America's most celebrated cities. Unlocking the authentic New Orleans, Four Seasons invites you to our landmark tower – a heritage icon with a central downtown location on the banks of the Mississippi River. Dine on innovative Louisiana cuisine, relax by our resort-style pool, and plan your own private event at our 34th-floor observation deck boasting NOLA’s best views.
About The Role
Four Seasons Hotel is seeking candidates to join our dynamic Commercial team as Digital Marketing Manager. The Digital Marketing Manager will develop and execute strategies to increase awareness of Four Seasons Hotel New Orleans and its amenities as part of a broader integrated marketing plan led by the Public Relations Director. This position works closely with the Sales and Marketing team to oversee digital marketing at the property level – spanning website, social media, email campaigns, and digital tools – that drive consideration and, ultimately, bookings, while ensuring a seamless user journey throughout the digital experience.
What You Will Do
Four Seasons Hotel and Residences New Orleans: https://www.fourseasons.com/neworleans/
YouTube: http://bit.ly/WeAreFS
Facebook: http://bit.ly/WeAreFS_FB
LinkedIn: Four Seasons Hotel and Residences New Orleans
Twitter: http://bit.ly/WeAreFS_TW
Instagram: http://bit.ly/WeAreFS_IG
See what our employees are saying at: #FSEmployee
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Riverfront luxury in one of America's most celebrated cities. Unlocking the authentic New Orleans, Four Seasons invites you to our landmark tower – a heritage icon with a central downtown location on the banks of the Mississippi River. Dine on innovative Louisiana cuisine, relax by our resort-style pool, and plan your own private event at our 34th-floor observation deck boasting NOLA’s best views.
About The Role
Four Seasons Hotel is seeking candidates to join our dynamic Commercial team as Digital Marketing Manager. The Digital Marketing Manager will develop and execute strategies to increase awareness of Four Seasons Hotel New Orleans and its amenities as part of a broader integrated marketing plan led by the Public Relations Director. This position works closely with the Sales and Marketing team to oversee digital marketing at the property level – spanning website, social media, email campaigns, and digital tools – that drive consideration and, ultimately, bookings, while ensuring a seamless user journey throughout the digital experience.
What You Will Do
- Oversee social media for the hotel and its restaurant accounts, including development of monthly posting schedules, real-time content, and audience engagement.
- Work closely with Executive Chefs and Restaurant GMs to develop timely and engaging content that highlights seasonal menus, team talent, and distinctive dining experiences.
- Ensure storytelling across all platforms aligns with Four Seasons brand guidelines and tone of voice, preserving brand integrity in every piece of content.
- Assist in influencer partnerships, media visits, and digital campaigns to support PR initiatives.
- Monitor social media trends and competitors; incorporate best practices to enhance content strategies.
- Track and analyze digital performance and the success of promotional activities; prepare weekly, monthly, and ad-hoc reports; identify insights to improve KPIs.
- Support the seasonal PR and promotional calendar for the hotel, spa, and all F&B outlets, aligning with hotel-wide initiatives and guest behavior trends, as part of the property’s integrated marketing plan
- Support digital marketing efforts on Fourseasons.com to ensure content is accurate, updated seasonally and brand-aligned in partnership with corporate SEO and web teams.
- Monitor online reviews and respond in accordance with corporate guidelines.
- Create and coordinate seasonal email campaigns with input and support from PRD and F&B teams.
- Design and/or update ad hoc collateral with support from external creative agency for larger projects.
- Support PRD with press releases, promotional copy and story starters to promote hotel and restaurant offerings.
- Bachelor’s degree in marketing, communications, digital media, or related field.
- Minimum three years of experience in social media or digital marketing; experience with lifestyle or hospitality brands is beneficial
- Enthusiasm for content creation, interest and initiative to capture and edit Instagram stories and Reels, while staying on top of the latest trends
- Proactive in staying ahead of digital marketing trends and emerging media platforms, with a focus on innovation in hospitality marketing
- Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
- Analytical mindset with a strong propensity to work with KPIs and translate data into actionable insights.
- Highly organized with an ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
- Commitment to warm hospitality and thoughtful service, with a natural ability to anticipate and exceed guest expectations
- A Rewarding Work Culture, with mentoring, training and development opportunities
- Comprehensive Benefits package including a world class Medical, Dental, and Vision insurance program
- 401k participation with a company matching program after 30 days of employment
- Discounted Accommodations at Four Seasons Worldwide
- Comprehensive Time off Package including Vacation pay, Sick pay and 9 paid Holidays, including Mardi Gras
- Complimentary employee meals prepared by the Four Seasons Culinary Team
- Discounted parking near hotel
- And much more!
- This position is a full-time role. Candidates must be able to work flexible hours that include mornings, days, evenings, nights, weekends, and holidays shifts.
Four Seasons Hotel and Residences New Orleans: https://www.fourseasons.com/neworleans/
YouTube: http://bit.ly/WeAreFS
Facebook: http://bit.ly/WeAreFS_FB
LinkedIn: Four Seasons Hotel and Residences New Orleans
Twitter: http://bit.ly/WeAreFS_TW
Instagram: http://bit.ly/WeAreFS_IG
See what our employees are saying at: #FSEmployee
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf