Marketing & Growth Specialist — Interactive Sales Tools & Lead Engagement/Event Management

We are the nation’s most comprehensive niche advisory firm working exclusively with dental practice owners nationwide. Our mission is to deliver unparalleled investing, accounting, and business advisory services with an elite, concierge approach. We are seeking a dynamic, experienced professional to join our cutting-edge marketing and sales team. This role is equally focused on high-end event coordination and innovative digital growth marketing execution.

Role Overview
As our Event & Growth Marketing Specialist, you will play a pivotal role in driving prospect engagement and lead generation. You will execute exclusive, creatively curated promotional events for dental professionals across the U.S. while simultaneously running sophisticated, interactive digital campaigns.

This role combines strategic event planning (from venue selection and vendor negotiation to detailed post-event reporting) with advanced, HubSpot-driven marketing tactics. You will design interactive web tools and craft compelling, sales-oriented copywriting to convert dormant leads into active, engaged clients. We maintain an elite, high-level image and bring a comprehensive, concierge approach to our clients—if you are a data-driven marketer with an eye for luxury event execution, we want to hear from you!

Key Responsibilities

Digital Marketing & Lead Engagement

• HubSpot Campaign Management: Own the strategy and execution for HubSpot-driven, multi-touch nurture campaigns targeting 2,300 approved leads.
• Interactive Tool Development: Design and build interactive lead-engagement tools (such as calculators, assessments, and quizzes) to captivate and qualify leads.
• Lead Intelligence & Workflows: Develop lead scoring, segmentation, and behavior-triggered workflows in HubSpot to prioritize sales-ready prospects.
• Intent Tracking: Track website visitor behavior and set up real-time alerts to notify the sales team of high-potential lead engagement.
• Sales Copywriting: Craft compelling, highly persuasive, sales-oriented copy and digital content that directly drives lead conversion.
• Team Collaboration: Partner with our in-house marketing generalist to ensure cohesive brand messaging and seamless campaign integration.

External Event Marketing & Coordination

• High-End Event Execution: Plan and coordinate logistics for 50 high-end, private seminar events annually designed to enhance brand prestige.
• Vendor & Budget Oversight: Manage all external vendor relationships, event budgets, and structural logistics with meticulous attention to detail.
• Event Analytics: Perform detailed research to adapt to each event's specific requirements, conduct post-event evaluations, and present ROI insights to leadership.

Internal & Team Support

• Meeting & Outing Logistics: Coordinate internal company social outings, team events, and logistics for recurring monthly team meetings.
• Client Hospitality Support: Coordinate travel, lodging, and activity arrangements for elite clients visiting the office to make their trip

Qualifications

• Experience: 3 years of experience balancing high-end event management and digital marketing.
• HubSpot Expertise: Advanced, hands-on knowledge of the HubSpot platform, including automation workflows, lead scoring, list segmentation, and email deployment.
• Persuasive Copywriting: Exceptional copywriting skills with a proven track record of writing text that drives conversions.
• Tech-Savvy Builder: Experience building interactive web elements using no-code/low-code platforms (e.g., Outgrow, Typeform).
• Core Competencies: Exceptional organizational, communication, and negotiation skills, with the ability to adapt fluidly in a fast-paced environment.
• Collaborative Mindset: Coordinate with existing team members within cross-disciplinary teams
• Education: Bachelor’s degree in marketing, communications, hospitality management, or a related field preferred.
• Industry Context: Dental or financial industry experience is a plus but not required.
• Team player with a collaborative mindset — you'll be paired with existing team members and will need to work with cross-disciplinary teams

Why Join Us?

• Compensation: Competitive base salary commensurate with experience, plus performance bonus programs.
• Benefits: Comprehensive medical, dental, vision, and disability coverage.
• Retirement: 401(k) retirement plan with an attractive company match.
• Work-Life Balance: Generous PTO, holiday time off, and flexible work hours.

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Application Question(s):

• Why are you currently looking for a new position?
• We do not like to waste anyone's time if neither side are on the same page. With that said, what is your current income & how is that income structured (i.e. base, bonus, etc)?
• Cultural fit is very important to us...tell us a little about yourself when you are away from the office.
• Please provide a link below to a portfolio of samples of marketing or sales copy that you have developed.

Ability to Commute:

• Carmel, IN 46032 (Required)

Work Location: In person

Salary : $65,000