What are the responsibilities and job description for the Senior Vice President / General Manager, Audience & Growth position at Foundry?
Senior Vice President / General Manager, Audience & Growth
We are seeking a dynamic, entrepreneurial Senior Vice President / General Manager, Audience & Growth to scale audience reach, engagement, and consumer revenue across a portfolio of 10 global digital media publications. As the leader, you will define and execute a holistic growth strategy that transforms audience reach into loyal communities and sustainable consumer revenue streams. We vision the ideal candidate to be a modern media operator with a strong growth mindset and a general manager’s perspective, having a deep understanding of how audience engagement, community, and monetization work together to build durable, scalable media businesses.US-based in NYC, Austin, SF, or Boston
Key Responsibilities:
- Own the strategy and performance for audience growth across all publications and platforms.
- Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty.
- Own the growth of affiliate commerce and subscription businesses across the portfolio.
- Lead paid subscription and premium membership strategy
- Oversee paid acquisition across search, social, and emerging channels
- Define KPIs across audience growth, engagement, and revenue
- Leverage data and experimentation to optimize performance
- Deliver insights and reporting to executive leadership
Experience:
- 10–15 years in digital media, consumer platforms, or growth-focused environments
- Proven success in audience growth, engagement, and consumer revenue
- Deep expertise in SEO, social, newsletters, and digital distribution
- Experience scaling affiliate commerce and/or subscription businesses
- Multi-brand or portfolio experience strongly preferred
- Strong general management mindset balancing strategy and execution
- Experience building and leading high-performing, cross-functional teams
- Ability to collaborate across editorial, product, tech, and commercial teams
- Deep understanding of growth analytics and conversion optimization
- Experience with experimentation frameworks (A/B testing, etc.)
- Ability to translate data into strategic business decisions