Director of PR and Communications (5 Month Contract)

WHO WE ARE:

The FoundRae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The FoundRae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.

The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one’s own life. FoundRae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.

WHO WE ARE LOOKING FOR: Director of PR and Communications (5 Month Contract)

About the Role

FoundRae is seeking an experienced Director of PR and Communications to lead communications during a five-month contract. This role is responsible for overseeing all aspects of global public relations, social media strategy, and in-store and press events. The Director will ensure that all communications reflect FoundRae’s brand values, strengthen relationships with media and partners, and continue to grow the brand’s presence and community both online and offline.

Key Responsibilities

• Lead and manage global public relations initiatives, ensuring consistent brand messaging across all channels.
• Oversee all in-store events, press & brand events, and retail activations, from concept through execution – including guest list management and all aspects of event production
• Partner with Social Media Manager to develop and guide social media strategy and calendar to drive engagement, growth, and alignment with brand storytelling.
• Manage external PR agencies and external b rand consultants to ensure strategic consistency and performance.
• Oversee event budgets and reporting, ensuring efficient allocation of resources.
• Collaborate cross-functionally with creative, retail, and leadership teams to maintain alignment on brand priorities and campaign timelines.
• Monitor media coverage, social metrics, and trends to inform future strategies.
• Represent the FoundRae brand voice and aesthetic across all public touchpoints.
• Manage and develop a 3-person team and external agencies
• Oversee paid media strategy & execution across all markets- (OOH, Print, Digital & Direct Mail)- from identifying prospective media partners & opportunities through contracting and execution.

Requirements

• 7–10 years of experience in public relations, communications, or marketing, with at least 3 years in a leadership capacity.
• Experience in luxury, fashion, or fine jewelry sectors required.
• Proven success in developing and executing press & retail events, paid media & press strategies, and social media campaigns.
• Exceptional written and verbal communication skills with a refined editorial eye.
• Deep understanding of brand storytelling and audience engagement in the luxury space.
• Ability to manage multiple priorities in a fast-paced environment with precision and poise.
• Availability for the full 5-month contract period, beginning in December 2025