What are the responsibilities and job description for the CRM Manager position at FoundRae?
WHO WE ARE:
The FoundRae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The Foundrae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.
The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one’s own life. Foundrae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.
WHO WE ARE LOOKING FOR: CRM Manager
POSITION SCOPE:
We are seeking a data-driven and strategically minded CRM Manager to join our team at FoundRae. As the first dedicated CRM hire, this role is an exciting opportunity to build and shape how we understand, engage, and grow our customer base. The CRM Manager will be responsible for developing a robust customer segmentation strategy, leveraging data analytics to unlock insights, and partnering cross-functionally to drive CRM initiatives.
RESPONSIBILITIES:
- Utilize BI tools to provide accurate and timely reporting and analysis.
- Continuously refine data collection, reporting processes, and forecast models to improve accuracy and timeliness.
- Drive segmentation analysis to inform personalization, loyalty strategies, and audience targeting across retail and e-commerce channels.
- Analyze customer behavior across channels to uncover actionable insights related to purchase patterns, retention, lifetime value (LTV), and churn risk.
- Define and track KPIs around customer engagement, repeat rate, churn, and customer lifetime value (CLV).
- Own the analysis and interpretation of all CRM and client data—purchase behavior, engagement trends, acquisition sources, and retention metrics
- Create dashboards and regular reporting for the CEO and leadership team to inform business decisions and strategy.
- Lead the development and delivery of accurate, data-driven retail sales forecasts, incorporating historical trends, promotions, seasonal effects, and market dynamics.
- Develop and maintain dashboards to monitor key performance indicators (KPIs) and financial metrics.
- Ensure data accuracy and integrity in all financial reports.
- Assist in the production of materials for quarterly board meetings
Requirements:
- Bachelor’s Degree in Finance, Economics or related area – Master’s Degree preferred
- Minimum of 4 years previous experience, within luxury/retail
- Previous experience with Power BI or other data visualization tools preferred
- Experience with NetSuite and Shopify strongly preferred AI experience a plus
- Advanced Excel and PowerPoint skills
- Effective attention to detail and a high degree of accuracy
- High level of integrity, confidentiality, and accountability
- Sound analytical thinking, planning, prioritization, and execution skills
- Excellent teamwork and team building skills
- Strong problem identification and problem resolution skills
Salary : $90,000 - $110,000