Sr Market Research Manager

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values: Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you.

We are seeking a Senior Market Research Manager to join our Consumer Insights Team at Fossil Group in Richardson, Texas. If you are passionate about uncovering consumer motivations and enjoy transforming data into actionable insights, this could be the perfect role for you. In this dynamic and global company, you will influence business strategy by identifying the “why” behind customer behavior and driving insight-led decision-making across brands and regions.

What you will do in this role

• Lead the design and execution of quantitative research projects, including survey development, data analysis, and insight reporting
• Oversee qualitative research initiatives such as focus groups, in-depth interviews, and mystery shopping studies
• Manage multi-country online consumer panels, including survey programming, community engagement, and reporting
• Synthesize insights from primary research, analytics, social listening, and third-party data to deliver clear, actionable recommendations
• Partner closely with brand, marketing, and cross-functional leaders to guide strategy and support decision-making
• Translate complex data into compelling stories and presentations for senior leadership
• Drive continuous improvement of research processes, tools, and methodologies
  
  

Who You Are

• 7 years of experience in consulting, consumer insights, market research, or strategy
• MBA or Master’s in Marketing Research, Marketing, Sociology, Psychology, Math, or related field; or 10 years of relevant experience with a Bachelor’s degree
• Skilled in end-to-end management of qualitative and quantitative research projects
• Proficient with analytics tools such as SPSS, R, or Python
• Strong ability to communicate insights clearly and influence senior stakeholders
• Highly analytical with exceptional project and time management skills
• Positive, collaborative, and service-oriented mindset
• Self-motivated with a passion for delivering actionable, business-driving results
• Thorough knowledge of research methodologies such as brand tracking, VOC, CX, and campaign assessment studies is a plus
  
  

What We Offer

• Competitive compensation and benefits package
• Support for work-life balance, including time-off programs
• Hybrid work opportunities, where applicable
• Learning and development support
• Employee product discounts
• An inclusive, collaborative, and values-driven workplace
  
  

At Fossil Group, we embrace purpose and take every opportunity to work together to make the world a little better. We’re committed to fostering a culture of inclusivity and collaboration, where all employees are encouraged to contribute their unique selves and perspectives as valued members of our team.

We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.

If you need any accommodations during the interview process, just let us know at careers@fossil.com.