What are the responsibilities and job description for the Marketing Specialist position at Forward?
Position: Marketing Specialist—North America
Job Description
The marketing specialist supports the execution of marketing programs across the North America region. This role will work closely with marketing leadership to assist with social media, digital marketing, and website-related efforts. The ideal candidate is organized, detail-focused, and comfortable supporting several marketing priorities at the same time. This role operates in a collaborative, fast-paced environment and works closely with cross-functional teams to support ongoing marketing efforts.
Key Responsibilities
- Assist with creating and posting North America-focused content across corporate social media channels
- Support the social content calendar and help ensure posts are published correctly and on schedule
- Gather/write copy, visuals, and updates from internal teams to support content development
- Monitor engagement and performance metrics and share insights
- Assist with website updates including content edits and page updates
- Support digital advertising efforts such as Google Ads and campaign landing pages
- Help ensure digital content aligns with brand guidelines and approved messaging
- Assist with basic performance tracking and reporting
- Support the execution of marketing campaigns across social and digital channels
- Assist with coordinating timelines, approvals, and deliverables
- Help maintain consistency across marketing materials
- Other duties as assigned
Qualifications
- Bachelor’s degree in marketing, communications, or a related field
- Two to five years of experience in a marketing or communications role
- Experience supporting corporate or B2B social media channels
- Familiarity with website content management systems
- Working knowledge of digital advertising platforms
- Strong written and verbal communication skills
- Ability to balance multiple tasks and meet deadlines
- Experience with Adobe Creative Suite preferred