Demo

Sales Manager

Forward Air
Newark, NJ Full Time
POSTED ON 11/27/2025
AVAILABLE BEFORE 1/27/2026

Position: Sales Manager

Job Description:

Forward Air is seeking a Sales Manager to join our Wholesale Team. In this role, you will be responsible for driving revenue growth across all ground product lines, acquiring new customers, and managing the assigned territory. You will develop and implement strategic plans, engage with customers to ensure they understand and utilize our services, and maintain strong relationships through regular face-to-face meetings.

Join the Sales team at Forward Air, an industry-leading expedited LTL transportation company that is revolutionizing the logistics industry at the perfect time. Our innovative technology, extensive network, and unmatched service capabilities allow us to provide tailored solutions for businesses of all sizes, from local retailers to Fortune 500 companies. We are looking for dynamic sales professionals to join our team and help us continue to grow and expand across the country. With competitive compensation, excellent benefits, and opportunities for career growth, Forward Air is the perfect place to advance your sales career and make a lasting impact in the transportation industry. Join us today and be a part of the future of logistics!

Responsibilities:

  • Drive revenue growth across all ground product lines of business (LOB).
  • Responsible for identifying and developing new customer relationships through various lead generation practices
  • Take ownership of the assigned territory and be accountable for station growth.
  • Develop and implement General Rate Increase (GRI) and Customer Specific Pricing (CSP) strategies.
  • Conduct 20 weekly face-to-face meetings with customers and prospects to build and maintain strong relationships.
  • Educate and engage customers on our ground product services to ensure they understand and utilize our offerings effectively.
  • Create and own the strategic roadmap for ground product services.
  • Conduct strategic business reviews to assess performance and identify opportunities for improvement.
  • Act as the liaison for contract needs, ensuring all agreements are aligned with company policies and customer requirements.
  • Coordinate and ensure accountability for the onboarding of new customers.
  • Manage forecasting and pacing to meet revenue and growth targets.
  • Ensure alignment with quality standards and customer expectations.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven experience in sales management, preferably in the logistics or transportation industry.
  • Proven ability to identify and cultivate new customer relationships through diverse lead generation strategies.
  • Strong understanding of ground transportation services and market dynamics.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to develop and execute strategic plans.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and as part of a team.
  • Willingness to travel as required.


Since 1990, Forward Air has been a leading provider of ground transportation and related logistics services to the North American air freight and expedited LTL market. We offer surface shipping on an accelerated “time-definite” basis, delivering cargo at a specific time, but under less time-sensitive situations – supplying you with a cost effective, reliable alternative to air transportation. We work with companies of all sizes to develop tangible advantages and build the best products to meet your specific needs. Forward Air presents to the wholesale transportation community (logistics companies, freight forwarders, integrated air cargo carriers, passenger/ cargo airlines, and non-traditional shippers), a single-source provider that can deliver more supply chain services and a superior menu of choices. Throughout the years we have added supplementary lines to our linehaul service, such as full truckload operations (Truckload Services), final-mile coverage (Complete® Cartage), and an Airline Logistics program, and we will continue to expand our services to meet the changing needs and growth of our customer base.

Forward Air is structured to optimize both savings and service to our customers. Direct partnerships with owner-operators and other surface transportation providers, enable us to remain cost-competitive. The Forward Air network is designed with over 90 facilities located at or near major U.S. and Canadian airports, 12 regional sort centers and over 300 beyond points (secondary airports provided through our Complete Cartage service), creating one of the most comprehensive linehaul networks in the industry.

Ranked 3rd in Newsweeks 2022 "Americas Most Trustworthy Companies" publication

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