What are the responsibilities and job description for the Digital Marketing Associate position at Forvis Mazars US?
Description & Requirements
The Digital Marketing Associate will play an integral supportive role within the Digital Marketing Team, with a primary focus on search engine optimization (SEO), search engine marketing (SEM), paid advertising initiatives, and Google Analytics reporting. This person will develop, test, and deliver digital marketing projects or deliverables, and work with the digital marketing team on many strategic, firmwide digital marketing campaigns. The Digital Marketing Associate will be one of the firm's knowledge sources for digital marketing projects, campaign strategy, and digital marketing best practices and trends in the marketplace
What You Will Do
The Digital Marketing Associate will play an integral supportive role within the Digital Marketing Team, with a primary focus on search engine optimization (SEO), search engine marketing (SEM), paid advertising initiatives, and Google Analytics reporting. This person will develop, test, and deliver digital marketing projects or deliverables, and work with the digital marketing team on many strategic, firmwide digital marketing campaigns. The Digital Marketing Associate will be one of the firm's knowledge sources for digital marketing projects, campaign strategy, and digital marketing best practices and trends in the marketplace
What You Will Do
- Implement SEO strategies, including keyword research, on-page optimization, local SEO and location management, and review content to improve visibility and rankings.
- Support the execution of SEM and paid advertising campaigns, such as Google Ads, social media ads, and other online advertising platforms.
- Track, analyze, and report on website and campaign performance using Google Analytics, and provide insight and optimizations based on key findings to the team.
- Conduct competitive analysis and research to identify opportunities for enhancing digital ad performance.
- Prepare performance reports for SEO, SEM, and advertising campaigns, providing actionable insights and recommendations.
- Work with writers & designers to develop firm campaign deliverables, managing projects from planning to completion.
- Provide innovative, creative solutions for firmwide digital marketing campaigns, including paid advertising projects.
- Attend meetings and communicate effectively with team members regarding firmwide digital marketing efforts and initiatives.
- Collaborate with team members to brainstorm creative solutions for maximizing digital campaign ROI.
- Stay informed about current trends, platforms, and technologies in AIO, SEO, SEM, digital advertising, and analytics, and educate others on best practices.
- Provide general administrative support to the digital marketing team, particularly in relation to SEO, SEM, advertising, and analytics projects.
- Proactively research & evaluate new digital marketing solutions as appropriate.
- Exhibit a desire for continuous growth & development, welcome constructive criticism & coaching, & learn lessons from mistakes
- Bachelor's degree
- 1 year of relevant experience in digital marketing
- 1 - 3 years of relevant experience in digital marketing