What are the responsibilities and job description for the Product Marketing Manager position at Fortune 500?
The ideal candidate can translate product features into compelling consumer stories, lead GTM planning, partner closely with Product and Creative, and own the messaging, positioning, and creative briefing required to bring new features and experiences to life. Must have hands-on experience in consumer product marketing for mobile apps, leading full GTM cycles, and connecting product functionality with creative storytelling. Thrive in cross-functional environments, understand mobile user behavior, and can inspire teams to execute high-quality launches that drive adoption, retention, and engagement.
Qualifications
- 5–7 years of experience in consumer product marketing, mobile app marketing, or product-focused GTM for digital products.
- Demonstrated experience leading GTM launches, briefing creative teams, and partnering deeply with Product and Design.
- Strong background in mobile apps, subscription products, consumer tech, or DTC digital experiences.
- Ability to translate product features into compelling messaging and user-facing narratives.
- Experience building messaging frameworks, positioning, and campaign materials.
- Strong analytical skills with the ability to interpret data and inform strategy.
- Excellent communication skills and proven success working cross-functionally in fast-paced environments.
- Highly organized and comfortable operating in ambiguity.