Marketing Manager

Who We Are

At Fortress Foundation Solutions, we’re passionate about serving homeowners, growing strong teams, and building a brand people trust. We believe marketing should drive real results, not just look good, and we’re looking for a Marketing Manager who’s excited to own that mission with us.

The Role

We’re seeking a highly organized, motivated, and experienced Marketing Manager to lead our marketing efforts from strategy to execution. This role requires real-world, hands-on marketing experience and is responsible for generating qualified leads that meet defined lead goals and cost-per-lead targets, while strengthening our brand across multiple channels.

You’ll build systems, create processes, collaborate closely with teams, and continuously refine what works best. This role also represents Fortress in the community—through events, networking, and face-to-face opportunities to connect with homeowners and partners.

What You’ll Do

• Develop and execute an annual marketing plan across a wide variety of channels and mediums with a focus on lowest cost per lead and highest intent
• Generate, track, and optimize leads based on company lead goals and CPL allocations
• Oversee and optimize Google Business Profile, website performance, SEO, and local presence
• Manage and evaluate lead quality, attribution, and ROI
• Understand and manage lead aggregators and third-party lead sources
• Create, write, and manage marketing content across platforms (web, social, email, print, etc.)
• Lead brand management, ensuring consistency in messaging, visuals, and voice
• Plan, coordinate, and attend community events, networking opportunities, home shows, and trade events
• Support and manage public relations efforts and local partnerships
• Understand social media platforms, engagement strategies, and performance metrics
• Collaborate with internal teams to support company initiatives and growth
• Build, document, and implement marketing processes and programs based on company needs
• Continuously test, learn, and improve marketing strategies

What We’re Looking For

• Proven, real-life marketing experience in a marketing manager or similar role (hands-on execution required)
• Strong understanding of lead generation strategy, performance marketing, and CPL management
• Experience using Salesforce specifically as a CRM
• Google Lead Generation knowledge is a requirement (Local Services Ads, paid search, tracking, optimization)
• Strategic oversight of Google Ads, LSAs, and SEO
• Experience managing websites, Google Business Profiles, and digital marketing platforms
• Excellent writing skills with a strong grasp of brand voice and storytelling
• Solid understanding of social media platforms and audience engagement
• Comfortable representing the company in the community and enjoys networking and relationship-building
• Ability to analyze data, interpret results, and make informed decisions
• Highly organized with flawless attention to detail
• Self-motivated, adaptable, and always ready to learn
• Enjoys collaboration and being part of a team
• Thrives in an “all hands on deck” environment

Bonus Skills (Not Required, but a Plus)

• Graphic design knowledge (Canva, Adobe, or similar tools)
• Photography and/or videography skills
• Experience in home services or local service-based industries
• Familiarity with CRM systems, call tracking, and marketing automation tools

Why You’ll Love Working Here

• You’ll have real ownership and influence over marketing strategy and results
• You’ll work with a team that values growth, collaboration, and creativity
• You’ll help grow a brand that’s deeply connected to its community
• We’re committed to continuous improvement, learning, and doing things the right way