Retail Sales Representative – Southeast

Department: Retail & eCommerce

Reports To: Retail Sales Manager

FLSA Status: Exempt

Location: Remote within territory

OVERVIEW

The Retail Sales Representative – Southeast will be responsible for calling on and coordinating sales efforts in select big box home improvement retail stores within an assigned territory. The primary purpose of this role is to achieve sales goals through store level relationship development, dedicated onsite support and training, and outstanding customer service.

The Retail Sales Representative – Southeast will promote the Fortress Building Products portfolio of products and provide training to store associates in areas such as product knowledge and selling, technical information, installation, and order placement Additionally, this position will be responsible for merchandising our products in-store, ensuring the Fortress Building Products’ brand image is upheld, and executing marketing and sales promotional initiatives.

This role will focus on calling on Home Depot & Lowe’s Pro Deck/Pro Sales personnel in the Building Materials/Lumber area of the stores within a defined geography. The initial geography will consist of stores in the Southeast region (NC, SC, GA, FL), with further expansion expected going forward. In addition to in store sales calls to fulfill the above stated responsibilities, there will be inside sales work via phone to stores to support sales growth as the geography expands.

This position will be based out of a home office and require regular travel within the assigned territory.

OUR PURPOSE

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

OUR CORE VALUES

Lead with Positivity and Respect – We foster trust, optimism, and respect in every interaction.

Compete as a Team – We foster collaboration and teamwork, knowing we win together.

Innovate with Purpose – We create bold, lasting solutions that make a real impact.

Inspire Growth – We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

Own It and Deliver Value – We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Maintain a high energy/high caliber working knowledge of the Fortified Brands portfolio of products.
• Meet or exceed sales and budget goals on a monthly basis.
• Conduct 3-5 store visits per day dependent on territory size/geography.
• Conduct effective training sessions for store associates in areas such as product knowledge and selling, technical information, installation, and order placement.
• Know and support all company merchandise presentation policies and ensure the integrity of the Fortified Brands brand is upheld and consistent across store locations.
• Execute in-store merchandising of our products to ensure attractive sales floor displays, full down-stocking of products from overhead, and accurate signage and plan-o-gram layouts.
• Connect with targeted stores beyond core geographic territory via phone to drive additional sales.
• Direct stores to Fortified authorized Retail/eCom distributor partners to facilitate sales.
• Train distributor sales personnel on our products to amplify and extend Fortified brands sales/leadership in the categories we compete in.
• Analyze store sales and inventory to ensure best overall product mix and levels are maintained. Seek opportunities for additional product representation.
• Foster and maintain strong relationships with all levels of store management as well as in-aisle and pro desk associates at each location.
• Respond to inquiries and resolve customer issues regarding orders, shipments, products, installation, pricing, and products.
• Communicate any variations or schedule delays in customer orders in a timely manner. Collaborate with cross-functional teams to expedite orders as needed.
• Act as the liaison between the customer and the company by addressing customer issues and solving customer problems in a professional and empathetic manner.
• As the market expert, conduct and report competitive market analysis, competitive intelligence, and other sales-related information for the territory.
• Complete and submit a Weekly Sales Activity Report.
• Provide accurate and timely updates to CRM system.
• Perform all other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• None

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

Achievement Focus – Demonstrates persistence, seizes opportunities, takes calculated risks, and achieves challenging goals while maintaining high standards of excellence.

Attention to Detail – Demonstrates attention to detail, ensures accuracy and quality, manages time and resources effectively, and consistently meets standards and procedures.

Business Acumen – Understands business impact, maintains market awareness, aligns work with strategic goals, and supports profitable outcomes.

Business Ethics – Treats others with respect, acts with integrity, keeps commitments, and upholds organizational values.

Communications – Communicates effectively through speaking, writing, listening, and appropriate information sharing.

Cooperation – Builds strong relationships, collaborates effectively, provides support, and resolves conflicts professionally.

Customer Focus – Prioritizes customer needs, delivers responsive service, builds trust, and consistently follows through on commitments.

Dependability – Follows direction, takes accountability, honors commitments, and reliably delivers results on time.

Initiative – Shows initiative through continuous learning, increased responsibility, independent action, and proactive support of others.

Planning/Organizing – Plans and prioritizes work effectively, manages resources efficiently, and develops realistic plans to achieve goals.

Problem Solving – Identifies and resolves problems effectively, analyzes information, develops solutions, and applies sound judgment.

Professionalism – Maintains a professional presence, builds positive relationships, and fosters a respectful, approachable work environment.

Sales Skills – Achieves sales goals, builds customer satisfaction, overcomes objections, and maintains accurate records.

Teamwork – Collaborates effectively, values diverse perspectives, supports team success, and fosters a positive, accountable work environment.

Technical Expertise – Applies technical expertise to solve complex problems, develops innovative solutions, and stays current in their field.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Additional Requirements

• Bachelor’s degree in Business, Marketing, or related field (preferred)
• Minimum of 1-2 years of practical customer service, inside sales, or small local outside sales experience
• Experience in the construction, home improvement, or building products industry preferred
• Ability to pro-actively develop and execute solutions that satisfy the needs of the customer and the business
• Strong written and verbal communication skills
• Excellent interpersonal and customer interfacing abilities with drive to positively influence others
• Willingness and ability to structure productive activity plans from a home office environment with little to no supervision
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• CRM experience a plus
• Up to 60% overnight travel required
• Bilingual – English/Spanish a plus

Certificates/Licenses/Registrations

• None

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is a field-based outside sales role operating out of a home office. This role routinely uses standard office equipment. Regular travel to customer, project, or operating sites is required, which may involve exposure to varying environmental conditions and may require the use of required personal protective equipment, including but not limited to steel toe shoes, hearing protection, and other site-specific safety gear.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required. Ability to manage the physical demands and stress of traveling is essential.

ACKNOWLEDGEMENTS: The above job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change based on organizational needs