What are the responsibilities and job description for the Trade Marketing Manager position at Forthright Staffing?
Join a fast-growing, dynamic company in the wine industry that’s redefining how brands connect with consumers.
🚀 About the Role
We’re looking for a Trade Marketing Manager who thrives at the intersection of brand storytelling and sales performance. In this role, you’ll bring ideas to life—combining creative vision, market insight, and data-driven strategy to drive measurable growth.
You’ll be the key connector between teams, ensuring that every campaign not only looks great—but delivers real results.
🎯 What You’ll Do
- Lead and execute high-impact marketing initiatives that drive sales across retail, on-premise, and e-commerce channels
- Act as the strategic bridge between sales, marketing, operations, and creative teams
- Develop and launch innovative trade campaigns that elevate brand presence at the point of sale
- Create compelling POS materials and trade collateral that captivate retailers and distributors
- Plan and execute events, tastings, and shopper marketing programs that bring the brand to life
- Build and maintain strong partnerships with retailers, distributors, and sales teams
- Ensure brand consistency and excellence across all activations
- Manage budgets while maximizing ROI on campaigns and events
- Analyze performance data and continuously optimize strategies for growth
- Identify new opportunities across key accounts and emerging channels
- Stay ahead of industry trends and competitive insights to keep the brand innovative and relevant
- Support compliance and legal standards across all promotional activities
🧠 What You Bring
- Bachelor’s degree in Marketing or a related field
- 5 years of experience (6–10 preferred), ideally in wine, spirits, or CPG
- Strong understanding of retail and on-premise environments
- Proven success in managing trade marketing campaigns and partnerships
- Excellent communication, organization, and project management skills
- A data-driven mindset with a passion for delivering results
- Genuine enthusiasm for the wine industry, branding, and consumer experience
🍷 About the Company
- Join a fast-growing, dynamic company in the wine industry that’s redefining how brands connect with consumers. This is an opportunity to be part of a passionate team that blends creativity, strategy, and innovation to make a real impact in the market.
🌟 Why Join Us?
- Be part of a growing, high-energy company with strong momentum
- Work in a role where creativity meets strategy
- Make a direct impact on brand growth and market presence
Salary : $97,000 - $115,000