Inside Sales Representative

Job Summary:

The Inside Sales Representative is responsible for generating new business opportunities through outbound communication channels via phone. This role plays a key part in driving revenue growth by identifying prospects, qualifying leads, and generating meetings for Territory Sales Managers without the need for in-person client visits. This specialized role focuses heavily on aggressive outbound cold call outreach to infrastructure contractors, asphalt plant managers, and civil engineers across the United States.

Job Overview

• Job Type: Full-time
• Compensation: $45,000 base salary plus an uncoded performance bonus structure
• Territory: United States (National) Call List – Based in Grove City, PA.
• Travel: 5% to 10% (Industry trade shows, conferences, and key client plant visits)
• Work Setting: Mandatory in-office training at Grove City HQ required; Hybrid schedule available

Essential Duties and Responsibilities: Sales Execution & Business Development

• Aggressive Cold Call Outreach: Conduct a high volume of daily outbound cold calls and emails to identify and engage decision-makers nationwide.
• Targeted Lead Generation: Actively hunt for prospects including paving contractors, private asphalt plant owners, and municipal procurement officers.
• Technical Product Education: Confidently articulate the material performance advantages and cost-saving benefits of FORTA’s proprietary asphalt reinforcement fibers (e.g., FORTA-FI®).
• Overcome Objections: Demonstrates resilience and professionalism when handling objections or rejection in the process of scheduling meetings.
• Salesforce Pipeline Management: Maintain meticulous, real-time records of all lead interactions, call logs, and deal stages directly within Salesforce.
• Occasional Mobility: Travel nationally up to 10% of the time to support industry trade shows and visit high-value customer operations.

Quota Achievement: Meet or exceed monthly outbound activity metrics and qualified sales pipeline targets.

Cross-Functional Collaboration

• Collaborate with Sales Reps and Leadership teams to align weekly call list and meeting schedule availability.
• Serve as a voice for FORTA with your initial introduction during daily calls for the Territory Sales Managers.

Reporting & Forecasting

• Maintain accurate records of opportunities, activities, and forecasts in the company CRM.
• Regularly report on sales performance, pipeline development, and key wins or losses.

Education and Experience

• Experience: Minimum 2-5 years of heavy outbound B2B cold calling experience.
• Tech Stack: High proficiency navigating and managing sales pipelines inside Salesforce.
• Resilience & Drive: A proven track record of maintaining high energy and handling the high rejection rates associated with industrial cold calling.
• Technical Aptitude: Ability to quickly master, retain, and explain technical product specifications and engineering advantages.
• Communication: Persuasive, clear verbal and written communication skills to build quick rapport with both field personnel and corporate buyers.

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• On-the-job training
• Vision insurance

Work Location: Hybrid remote in Grove City, PA 16127

Salary : $45,000 - $65,000