Communications Specialist

Communications Specialist

Job Description

Fort Worth Country Day seeks a creative, energetic and motivated Communications Specialist to help tell the story of our extraordinary school community. This individual will serve as a key storyteller and content creator, bringing FWCD’s story to audiences through compelling written, visual and digital communications.

The Communications Specialist will be responsible for identifying, developing and sharing meaningful stories that showcase the people, programs, achievements and experiences that make Fort Worth Country Day exceptional. Through social media, video production, photography, eNewsletters, print publications, and more, this individual will help strengthen engagement with current families, faculty and staff, alumni, grandparents, and prospective families.

The ideal candidate is a creative self-starter who thrives on discovering stories, generating fresh ideas, and producing engaging content. They are equally comfortable interviewing students and faculty, creating social media campaigns, capturing video at school events and activities, and writing polished articles, newsletters and social media posts. This individual is proactive, organized, deadline-driven, and capable of working independently while collaborating effectively with colleagues across campus.

This is a full-time, non-exempt position within the Advancement Department, reporting to the Communications and Constituent Relations Manager.

Key Responsibilities

Storytelling and Content Creation

• Serve as an active storyteller for the School by identifying, researching, writing and producing compelling stories that highlight student experiences, faculty excellence, community impact, school traditions and more.
• Develop and write engaging stories for the weekly FWCD Update eNewsletter; edit, proofread and assist in the eNewsletter’s production. 
• Conduct interviews and gather content to write and create videos that bring the FWCD experience to life for internal and external audiences.
• Attend JK-12 events to showcase interesting content across multiple platforms, including social media, newsletters, videos and print publications.
• Collaborate with faculty, staff, students and administrators to uncover and share interesting stories that reflect the School’s mission, values, strategic initiatives and focus areas, as defined.
• Coordinate with Division Administrative Assistants and other campus partners to gather Division News dates and Announcements information.

Social Media Strategy and Management

• Lead management and content planning for FWCD’s multiple social media platforms via Meta and other content management tools.
• Monitor trends and emerging platforms to ensure FWCD’s content remains relevant and innovative.
• Create social media campaigns that highlight the joy of teaching and learning at FWCD.
• Develop creative campaigns that strengthen community connections and elevate the School’s story.
• Create, edit and publish original, creative content, including short-form videos, reels, photography, graphics and written posts that highlight the School’s vibrant daily life.
• Work with the Admission team to create campaigns that promote prospective student and family events.

Advancement & Community Engagement

• Serve as a visible and engaged member of the FWCD community, participating fully in campus life to identify and share meaningful stories.
• Support Advancement events and initiatives through communications planning, storytelling, content creation, and event coverage with the Communications Manager.
• Assist with special events and projects as assigned throughout the year.
• Manage and curate FWCD’s photo archive platform, Vidigami.

The Successful Candidate Will Be

• A creative storyteller with a passion for finding and sharing meaningful stories and innovative approaches to communications.
• An exceptional writer, editor and communicator, well-versed in AP Style, across print, digital and social platforms.
• A proactive “go-getter” who takes initiative and seeks opportunities rather than waiting for assignments.
• Highly organized and able to manage multiple projects while meeting deadlines.
• Adaptable, energetic and enthusiastic about being immersed in school life.

Employee Expectations

• Support and advance FWCD’s mission and strategic initiatives in communications efforts.
• Demonstrate strong and creative writing and storytelling skills.
• Embody and communicate the School’s mission and Core Values. 
• Exhibit professional flexibility, positive attitude and community spirit in all interactions.
• Collaborate effectively with colleagues, students, parents, alumni and volunteers.
• Demonstrate professionalism, accountability and reliability.
• Pursue ongoing professional growth and remain current with communications, social media, and digital storytelling trends.

Essential Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations or a related field and 1-2 years of experience. 
• Exceptional writing, editing and proofreading skills with proficiency in AP Style.
• Experience creating content for social media platforms and digital communications.
• Experience with photography, videography and video editing.
• Proficiency with Adobe Creative Suite and other content creation tools.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Demonstrated ability to work independently, exercise sound judgment and take initiative.
• Portfolio of writing, social media, video and multimedia storytelling work preferred.

All employees of FWCD must:

• Embody, model and communicate the School’s mission and core values (respect, responsibility, kindness, courage, integrity and scholarship)
• Exhibit generous community spirit, professional flexibility, a sense of humor and a positive attitude
• Collaborate and work well with colleagues, parents and students
• Execute duties in a positive and punctual manner
• Be an enthusiastic lifelong learner driven toward professional self-improvement and personal growth

Equal Opportunity Employer / Statement of Inclusivity:

Fort Worth Country Day is an Equal Opportunity Employer that maintains a policy of nondiscrimination with respect to all employees and applicants for employment. The ideal candidate should possess a thoughtful approach and knowledge of intercultural communication and inclusion of underrepresented groups. Employment decisions at FWCD are based on merit, qualifications, abilities and performance, and are subject to the academic and business requirements of the School. The FWCD Inclusivity Statement confirms: We believe that understanding and respecting differences not only inspires compassion and empathy, but also fosters intellectual curiosity and creativity. We embrace the diverse cultures, experiences and perspectives that comprise and enhance our learning environment. We commit to sustaining and growing an intentionally inclusive community.

Fort Worth Country Day is a co-ed, junior kindergarten through grade 12 college-preparatory day school with approximately 1,100 students and 250 faculty and staff. The School seeks to promote inclusivity and retain a diverse faculty. The 104-acre campus offers excellent facilities for academics, arts and athletics. Faculty and administration nurture a collegial professional environment in which innovation is encouraged. Opportunities for ongoing professional development are exceptional. Fort Worth Country Day is proud of its school community where students, parents, faculty, staff and administration join together to develop an effective and enjoyable place to teach and learn.

About Fort Worth Country Day and the City of Fort Worth:

Fort Worth ranks as one of the top 12 largest cities in the United States and is known for its vibrant arts, music and cultural life. The Dallas/Fort Worth metropolitan region is home to over 6.5 million people. More information about the School is available at www.fwcd.org.