What are the responsibilities and job description for the Marketing Specialist position at FORT WAYNE - ALLEN COUNTY AIRPORT AUTHORITY?
Description
Duties and Responsibilities
• Primary day-to-day owner of social media, content creation, website maintenance.
• Plans, creates, schedules and monitors social media content; tracks engagement, mentions and relevant conversations and develops contest and promotional opportunities.
• Coordinates a wide variety of marketing activities in support of department goals and objectives.
• Proofreads marketing materials for grammar, spelling, and punctuation errors.
• Maintains database(s) of information relating to media, stakeholders, etc.
• Assists with the development and preparation of new communication methods, i.e., blogs, web chats, etc.
• Assists with the writing of press releases and distribution.
• Creates marketing content that promotes the utilization of Airport Authority managed airports.
• Assists in updating and implementing the five-year marketing plan objectives.
• Maintains e-mail distribution listing for external newsletters.
• Assists in writing, researching, editing, producing, and distributing marketing correspondence and materials.
• Procures, monitors and maintains the inventory of promotional materials.
• Responsible for the preparation of material for digital signage to include uploading advertising content as sold by our advertising concessionaire.
• Leads, recruits and manages the Terminal Host and PAWS Volunteer programs.
• Coordinate and conduct terminal tours, including managing tour requests and correspondence, scheduling, organizing tour details, and leading tours for various groups and visitors.
• Works to support the execution of the in-terminal advertising program as directed by the Air Service & Marketing Manager.
• Maintains consistent application of the Brand Standards Manual.
• Covers for the Administrative Assistant I when unavailable or out of the office: answering phone, greeting public, and other duties as needed.
• Performs other duties as assigned.
Knowledge and Abilities
• Ability to write, edit, and proofread documents and marketing materials.
• Ability to communicate effectively, both verbally and in writing with attention to detail.
• Ability to establish and maintain effective working relationships, both inside and outside the organization.
• Ability to exercise independent judgment with minimal direct supervision.
• Ability to organize, prioritize, and manage multiple assignments while meeting deadlines.
• Ability to adapt to changing priorities.
• Knowledgeable in Microsoft Office suite, Adobe Creative Suite, and the application of internet-based communication and/or social networking tools and Diio.
• Must be a self-starter and team player.
• Must be accurate and have an attention to detail.
Requirements
Experience and Education Requirements
Bachelor's Degree in Marketing or a related field is preferred, with one (1) to three (3) years of work experience in marketing or sales.
Technology & Systems Proficiency Requirements
The position requires advanced knowledge with Microsoft 365 applications, including Outlook, Teams, SharePoint, Excel, and Word.
Experience using graphic design and digital content creation software Adobe Creative Suite and/or Canva.
Duties and Responsibilities
• Primary day-to-day owner of social media, content creation, website maintenance.
• Plans, creates, schedules and monitors social media content; tracks engagement, mentions and relevant conversations and develops contest and promotional opportunities.
• Coordinates a wide variety of marketing activities in support of department goals and objectives.
• Proofreads marketing materials for grammar, spelling, and punctuation errors.
• Maintains database(s) of information relating to media, stakeholders, etc.
• Assists with the development and preparation of new communication methods, i.e., blogs, web chats, etc.
• Assists with the writing of press releases and distribution.
• Creates marketing content that promotes the utilization of Airport Authority managed airports.
• Assists in updating and implementing the five-year marketing plan objectives.
• Maintains e-mail distribution listing for external newsletters.
• Assists in writing, researching, editing, producing, and distributing marketing correspondence and materials.
• Procures, monitors and maintains the inventory of promotional materials.
• Responsible for the preparation of material for digital signage to include uploading advertising content as sold by our advertising concessionaire.
• Leads, recruits and manages the Terminal Host and PAWS Volunteer programs.
• Coordinate and conduct terminal tours, including managing tour requests and correspondence, scheduling, organizing tour details, and leading tours for various groups and visitors.
• Works to support the execution of the in-terminal advertising program as directed by the Air Service & Marketing Manager.
• Maintains consistent application of the Brand Standards Manual.
• Covers for the Administrative Assistant I when unavailable or out of the office: answering phone, greeting public, and other duties as needed.
• Performs other duties as assigned.
Knowledge and Abilities
• Ability to write, edit, and proofread documents and marketing materials.
• Ability to communicate effectively, both verbally and in writing with attention to detail.
• Ability to establish and maintain effective working relationships, both inside and outside the organization.
• Ability to exercise independent judgment with minimal direct supervision.
• Ability to organize, prioritize, and manage multiple assignments while meeting deadlines.
• Ability to adapt to changing priorities.
• Knowledgeable in Microsoft Office suite, Adobe Creative Suite, and the application of internet-based communication and/or social networking tools and Diio.
• Must be a self-starter and team player.
• Must be accurate and have an attention to detail.
Requirements
Experience and Education Requirements
Bachelor's Degree in Marketing or a related field is preferred, with one (1) to three (3) years of work experience in marketing or sales.
Technology & Systems Proficiency Requirements
The position requires advanced knowledge with Microsoft 365 applications, including Outlook, Teams, SharePoint, Excel, and Word.
Experience using graphic design and digital content creation software Adobe Creative Suite and/or Canva.
Salary : $25 - $36