Digital Media Coordinator

Digital Media Coordinator

Position Summary

The Digital Media Coordinator supports the school’s marketing, communications, and publications efforts by helping maintain a strong, consistent, and engaging presence across digital platforms. Reporting to the Director of Marketing & Brand Strategy, this position works  to manage website content, support social media, capture campus stories, and assist with school publications.

This is an ideal opportunity for an early-career communications professional who is creative, organized, collaborative, and excited to tell the story of an independent school community. This is a 12-month, full-time, non-exempt position.

Primary Responsibilities

Website Management

• Maintain and update content across the school website, including text, photos, calendars, announcements, forms, and links.
• Review the website regularly to ensure information is accurate, current, accessible, and consistent with the school’s brand.
• Coordinate with school departments to collect and publish timely website updates.
• Create and update landing pages, news stories, event pages, and website pop-ups.
• Monitor website performance and assist with basic analytics and reporting.
• Identify broken links, outdated content, and opportunities to improve navigation and the user experience.

Social Media Management

• Assist with the daily management of the school’s social media platforms.
• Create, schedule, and publish engaging posts that reflect the school’s mission, values, programs, and community.
• Capture photos and short-form video content at school events, in classrooms, and around campus.
• Develop content for recurring social media features, campaigns, and school announcements.
• Monitor comments, messages, tags, and community engagement, escalating questions when appropriate.
• Maintain a social media content calendar and help ensure consistent coverage across divisions and departments.
• Track performance and prepare basic social media analytics reports.
• Stay informed about platform updates, trends, and best practices.

Content Creation and Brand Support

• Write and edit short-form content for social media, the website, email communications, and digital displays.
• Create simple, on-brand graphics using Canva or similar design platforms.
• Organize and maintain the school’s digital photo, video, and graphic libraries.
• Help ensure consistent use of the school’s logos, colors, fonts, voice, and visual identity.
• Assist with photography and video needs, including coordinating with outside vendors when needed.
• Support storytelling that highlights students, faculty, alumni, athletics, the arts, and campus life.

Publications Support

• Support the Director of Communications with the development of school magazines, newsletters, programs, yearbooks, and other print or digital publications.
• Gather stories, photographs, captions, statistics, and other content from across the school.
• Assist with proofreading, fact-checking, photo identification, and content organization.
• Help manage publication timelines, content submissions, approvals, and production details.
• Coordinate with faculty, staff, students, alumni, and outside vendors to collect needed materials.

General Communications Support

• Assist the Director of Marketing & Brand Strategy with campaigns, events, advertising, email communications, and other departmental priorities.
• Help maintain marketing and communications calendars, project trackers, and content request systems.
• Provide communications coverage for school events, including occasional evening or weekend activities.
• Collaborate with faculty, staff, students, families, Athletics, Alumni, Admissions, and other departments.
• Perform other related duties that support the school’s marketing, communications, and publications goals.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, digital media, public relations, graphic design, or a related field.
• One to three years of relevant experience, including internships, student employment, freelance work, or professional experience.
• Strong writing, editing, proofreading, and interpersonal communication skills.
• Experience managing social media platforms for an organization, school, business, or brand.
• Familiarity with website content management systems.
• Experience with Canva and basic photo or video editing tools.
• Strong organizational skills and the ability to manage multiple assignments and deadlines.
• Careful attention to detail and commitment to accuracy.
• Ability to work collaboratively while also managing independent responsibilities.
• Willingness to learn new platforms, tools, and communications practices.
• Experience in a school, nonprofit, or mission-driven organization is preferred but not required.

Preferred Skills

• Photography and short-form video creation.
• Basic graphic design and layout skills.
• Familiarity with email marketing platforms, social media scheduling tools, and analytics.
• Understanding of accessibility and digital content best practices.
• Experience with Adobe Creative Cloud is a plus.

Essential Functions

• Regularly required to walk, including across uneven ground, talk, hear, reach with hands and arms, and occasionally lift and/or move up to 15 pounds
• Must be able to sit and stand on the floor throughout the day, and bend, kneel, or squat.
• Must be able to operate a computer and have basic knowledge of Google Workspace.
• Must be able to access and navigate all areas of the school and other facilities as needed
• Must be able to utilize oral and written communication skills effectively