What are the responsibilities and job description for the Director of Social Media & Content (Ref: 196616) position at Forsyth Barnes?
Title: Director of Social Media & Content
Industry: Sports
Location: New York
Salary: $130,000 - $150,000 Benefits
Contact: benjamin.hutchison@forsythbarnes.com
Forsyth Barnes have partnered with a leading sports and entertainment organization seeking a Director of Social Media & Content to lead the next evolution of its digital storytelling and audience growth strategy. This is a rare opportunity to help shape the social identity of two iconic live event venues while building culturally relevant content designed to engage the next generation of fans.
The ideal candidate is a highly creative and hands-on content leader who lives and breathes social media trends, understands platform algorithms, and knows how to build engaging short-form content that drives audience growth and engagement across Gen Z and younger demographics.
Key Responsibilities:
- Lead overall social media and digital content strategy across multiple brands and venues.
- Build distinct social identities and storytelling strategies beyond traditional sports coverage.
- Drive audience growth and engagement across TikTok, Instagram, Facebook, X, and emerging platforms.
- Create and oversee highly engaging short-form video and social-first content.
- Stay ahead of platform trends, algorithm changes, and evolving audience behaviors.
- Collaborate across marketing, partnerships, creative, and production teams.
- Oversee and mentor a growing social/content team including creators, hosts, videographers, and freelancers.
- Develop content calendars, campaign strategies, and live event coverage plans.
- Analyze performance metrics and optimize content strategy based on audience insights.
Key Requirements:
- Proven experience leading and growing social media channels with strong engagement results.
- Strong hands-on content creation experience.
- Deep understanding of TikTok, Instagram, YouTube, and emerging digital trends.
- Experience within sports, entertainment, live events or media industry.
- Ability to operate both strategically and tactically in a fast-moving environment.
- Comfortable appearing on-site at live events and working collaboratively with production and creative teams.
Salary : $130,000 - $150,000