What are the responsibilities and job description for the Business Development Manager position at ForMotion Clinic?
Summary
Drive and increase referrals selling prosthetic patient services to provider offices in territory. Develop and execute strategies to establish and grow relationships with new and existing physician offices.
Essential Functions
The employee is regularly required to speak, communicate, and interact with clinical and hospital staff. The employee is required to stand, walk, and drive a motor vehicle.
Qualifications
Embla Medical is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available individual in every job.
Embla Medical's equal opportunity policy prohibits all discrimination (based on race, color, creed, sex, religion, marital status, age, national origin or ancestry, physical disability, mental disability, military service, pregnancy, child birth or related medical condition, actual or perceived sexual orientation, or any other consideration made unlawful by local laws around the world).
Embla Medical is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all individuals involved in the operations of Embla Medical and prohibits discrimination by any emplo yee of Embla Medical, including supervisors and co-workers.
Important Warning: Beware of fraudulent recruiters impersonating our company. Please take extra caution when asked for any sensitive personal information, such as social security numbers or bank account details. We will never ask you for any form of payment during the recruitment process. Please make sure you refer to our official website.
Drive and increase referrals selling prosthetic patient services to provider offices in territory. Develop and execute strategies to establish and grow relationships with new and existing physician offices.
Essential Functions
- Establish, foster, and grow new and existing relationships with surgeons of multiple specialty including vascular, orthopedic and trauma surgeons, PM&R physicians, podiatrists, assisted and skilled nursing facilities, hospitals, physical therapy clinics as well as allied health professionals.
- Conduct comprehensive office calls with referral source offices by developing relationships with referral coordinators, case managers, MA’s, nurses and front office staff. Complete a minimum of 5-7 face to face meetings and interactions a day with referral sources.
- Display and communicate strong understanding of the company’s clinical products and services therefore creating brand awareness and competitive differentiators in the market.
- Exhibit understanding and implementation of the beginning to end referral process to effectively communicate and sell clinic’s specialized patient experience and desired outcomes to ensure retention and growth.
- Attain market research and data from corporate software platforms to identify new referral resources and create market initiatives for respective assigned clinics.
- Utilize and implement CRM data, practice management systems, referral tracking programs and daily call logs to effectively manage and grow territory referrals. Record all meeting interactions in data management system in a timely manner.
- Categorize accounts based on importance and opportunity to properly allocate time and resources in the field.
- Coordinate educational in-services, lunches, and meetings with referral sources’ office staff to provide education on products, new clinical developments, patient education, and clinical resources.
- Research and attend outreach opportunities including educational seminars, charity functions, social and community events and other platforms to sell patient services and create brand awareness.
- Utilize marketing collateral to educate referral sources regarding benefits of products, new advancements in pipeline, services, and clinical staff/support.
- Collaborate closely with the clinic’s operations team to ensure seamless coordination of patient referrals and progress tracking therefore facilitating positive patient outcomes and reinforcing clinic’s commitment to delivering exceptional care.
- Attend weekly meetings with company’s clinical staff and regional leader regarding patient status and growth progress in assigned territory. Provide continuous feedback to the clinic’s operations team regarding the needs of referral sources and patients.
- Collect referral data by analyzing trends, market research, target patient populations, competition and referral opportunities utilizing data management systems.
- Deliver quarterly and monthly reviews to leadership, providing comprehensive analyses of referral growth, market opportunities, competitor information/locations, areas of growth, and quota attainment to inform strategic planning and decision-making.
- Manage and submit weekly mileage and expense reports in a timely manner, ensuring compliance with company policies and procedures.
- Ability to demonstrate a deep understanding of referral-based medical sales and exhibit strategic and analytical capabilities.
- Entrepreneurial mind set, excellent interpersonal skills, problem-solving abilities, and strong drive to achieve territory growth.
- Proficient in technological resources including data management systems, excel, power point, and CRM platforms to effectively manage and analyze data to drive informed decision-making and maximize growth.
- This position is a field-based position that encompasses weekly meetings in respective assigned clinic.
The employee is regularly required to speak, communicate, and interact with clinical and hospital staff. The employee is required to stand, walk, and drive a motor vehicle.
Qualifications
- Bachelor’s Degree
- Seasoned sales executive with 4-7 years of medical sales experience preferably within the wound care, vascular, orthopedic or rehabilitative market selling referral based services.
- Proven and documented success growing and cultivating a territory, with quarterly and or monthly quota achievement.
- Preferred experience in orthotics & prosthetics (O&P) or relevant related healthcare field.
- Self-starter that is performance driven and exhibits a team player approach to achieve desired results in an assigned territory.
- Proficient in Microsoft suite of products, Outlook, Word, Excel, and CRM databases. Must be able to compile and present power point presentations reflecting numerical data and strategic initiatives.
- Strong interpersonal, communication, collaboration, and oral skills.
- Ability to travel independently and manage own schedule efficiently.
Embla Medical is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available individual in every job.
Embla Medical's equal opportunity policy prohibits all discrimination (based on race, color, creed, sex, religion, marital status, age, national origin or ancestry, physical disability, mental disability, military service, pregnancy, child birth or related medical condition, actual or perceived sexual orientation, or any other consideration made unlawful by local laws around the world).
Embla Medical is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all individuals involved in the operations of Embla Medical and prohibits discrimination by any emplo yee of Embla Medical, including supervisors and co-workers.
Important Warning: Beware of fraudulent recruiters impersonating our company. Please take extra caution when asked for any sensitive personal information, such as social security numbers or bank account details. We will never ask you for any form of payment during the recruitment process. Please make sure you refer to our official website.
