What are the responsibilities and job description for the Manager, Paid Media position at Formlabs?
About Formlabs:
Do you want to change how the world creates?
At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.
We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.
Your Impact:
We are seeking a highly skilled and motivated Manager, Paid Media who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.
What You’ll Do:
Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
Allocate spend across markets, channels, and audiences to balance growth and efficiency
Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.
About You:
3 years in performance/growth marketing with a track record of measurable results managing large budgets
Deep hands-on experience managing paid media budgets in Google shopping Ads.
Strong analytical chops—you use data to decide, measure, and prioritize.
Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
Solid grasp of attribution, experimentation, and conversion optimization.
Thrive in fast-moving, ambiguous environments with a high degree of ownership.
Use AI tools fluently in your daily work, held to the same quality bar as your own.
Our Benefits & Perks:
Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.Compensation:
Equity is a big part of the compensation package at Formlabs - every employee receives equity because everyone contributes to building the company. We have a lot of confidence in the products we’re building and the impact we’re making, and you should too.
Base pay is the other part of our compensation package, and it is carefully determined based on your skills, experience, and expected impact. Equity and base pay combine to make up your total compensation package at Formlabs.The annual base pay range for this role is:$100,000—$160,000 USD
Salary : $100,000 - $160,000