What are the responsibilities and job description for the Content Specialist position at FORME Marketing?
Company Description FORME Marketing is a consultancy that provides tailored marketing services to small and medium-sized businesses, with a strong focus on the mid-stream energy industry. The team partners closely with clients to identify marketing needs, strengthen brand presence, and produce engaging content that reflects each company’s unique story. FORME Marketing develops strategic marketing plans designed to help clients reach their business goals and stand out in competitive markets. The consultancy values long-term relationships and collaborative work, offering applicants an opportunity to contribute meaningfully to client success.
Role Description This full-time Content Creator role is a hybrid position based in Waller, TX, with the flexibility to perform some work from home. The Content Creator will develop and produce a variety of marketing assets, including social media posts, blog articles, website copy, email campaigns, and other digital content tailored to client needs. Day-to-day responsibilities include researching industry topics, collaborating with the marketing team and clients to understand goals, planning content calendars, and ensuring consistent brand messaging across channels. The role also involves optimizing content for digital platforms, assisting with visual asset coordination, and tracking performance metrics to refine future content. The ideal candidate is proactive, organized, and able to manage multiple projects while meeting deadlines.
Responsibilities:
- Utilizing Adobe software to create marketing materials for customers, including brochures.
- Create social media posts, graphics, and content.
- Conduct background research on industry-relevant topics
- Use web-based platforms to design websites (coding not required but a great bonus)
- Transforming customer content into usable content for social media posts, videos, infographics, presentations, publications, and webinars
- Work closely with upper management to develop creative content for clients
- Report performance based on defined key performance indicators (KPIs)
Qualifications
- Adobe Illustrator, Photoshop, and InDesign experience
- Social media knowledge – LinkedIn specifically
- Strong written communication and copywriting skills
- Photography and/or videography experience. Adobe Premiere Pro skills are preferred.
- Web design experience (development and coding not required); SEO knowledge preferred
- Creative self-starter with the ability to complete self-directed work independently
- 1-3 years of work experience. Agency experience preferred but not required.