Senior Social Media & Influencer Manager

About the Company

You are the creative and operational engine for our brand’s social identity and influencer network. Your mission is to build community and drive engagement by executing a high-impact content strategy, with a primary focus on Instagram and Facebook, while strategically expanding into Pinterest and Snapchat. As a hands-on operator, you own the daily creation and distribution of organic content, the cultivation of influencer relationships, and the management of all social media storytelling. You report directly to the Senior Director of Marketing & CRM, ensuring your work serves as a primary driver of our broader GTM strategy and campaign narrative. You bring a proven track record of managing social strategy for well-known brands with multi-million follower audiences and consistently delivering measurable results. Proficiency in Photoshop or similar design and photo editing tools is a significant plu

s.

About the

Role

Your mission is to build community and drive engagement by executing a high-impact content str

ategy.

Responsi

• bilities
  
  Content Strategy &
• ExecutionOwn the organic social calendar; develop and execute a high-quality content mix across Instagram, Facebook, Pinterest, and Snapchat that reflects our brand voice and supports seasonal
• GTM drops.Drive the daily execution of creative assets, ensuring every post is optimized for platform-specific engagement and pe
• rformance.Actively monitor social performance metrics; understand the importance of metrics specific to brand goals and demonstrate the agility to adapt tactics based on data to improve reach, community sentiment, and traffic c
• onversion.Help develop site content for ongoing seasonal campaigns; identify and execute creative ways to incorporate UGC and social content back into the website to drive deeper brand sto
• rytelling.Influencer Relations &
• ManagementLead the end-to-end influencer lifecycle - from identifying and vetting talent to managing outreach, contract negotiations, and partnership
• execution.Leverage platforms like Aspire (or similar) to manage influencer programs, including gifting, seeding, and tracking campaign e
• ngagement.Cultivate an "always-on" network of influencers who authentically champion our products and contribute to our seasonal sto
• rytelling.Cross-Functional Col
• laborationPartner with the Senior Director of Marketing & CRM to ensure social efforts are synced with email, SMS, and merchandising in
• itiatives.Collaborate cross-functionally with Marketing, Advertising, Customer Service, Digital Operations, and Merchandising to ensure cohesive brand messaging across all
• channels.Work in lockstep with the Advertising team to bridge the gap between organic social storytelling and paid media, ensuring a unified brand e
• xperience.Participate in GTM planning to leverage social and influencer channels to build anticipation and drive demand for upcoming drops and colla

borations.

Suc

• cess Metrics
  
  Social Engagement: Growth in follower sentiment, community interaction, and overall reach across core platforms (Instagram, Facebook, Pintere
• st, Snapchat).Influencer Impact & Growth: Successful execution of seasonal influencer campaigns (via platforms like Aspire) that drive measurable traffic and conversion to our site and mobile app, while consistently expanding our active network and total number of managed
• partnerships.Campaign Synchronization: Seamless integration of social media storytelling into the broader seasonal GTM calendar across all interna
• l departments.Performance Accountability: Proven ability to adapt content strategy based on brand-specific KPIs and a history of delivering results for high-follower
• -count brands.Content Integration: Effective implementation of UGC and social content into the site experience to improve storytelling and seasonal campai